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WorldRemit // digital money transfer service
Marketing, Full Time    London    Posted: Wednesday, July 10, 2019
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Introduction to role
With growing & complex marketing investment globally we are on the lookout for an experienced Senior Marketing Effectiveness Manager. You will be the owner of metrics & reporting that will guide the marketing team. This involves using statistical techniques to assess the impact of marketing performance & being able to translate data into meaningful actions that contribute to our business goals.
The role will work closely with all members of the marketing team across brand, online, CRM, general marketing & sales conversion performance

Responsibilities include:

  • Work closely with department Heads to research, evaluate, implement & maintain industry leading reporting
  • Take ownership of data consistency & reliability, making improvements to enrich the insights over time as well as audit internal data
  • Work with stakeholders to build daily, weekly, monthly, quarterly & yearly dashboards & reporting mechanisms that will help them evaluate the performance of their channel as well as the ROI of various marketing initiatives
  • Evaluate & report on ad-hoc marketing initiatives to optimise future investment, specifically evaluate the impact of CRM activities as well as advise on campaign design
  • Share insights that will shape our understanding & help to predict customer behaviour
  • Automate reporting processes, audit data from external sources & aggregate information from multiple data sources
  • Building propensity models to predict customer lifetime value & maintain/evaluate existing propensity models
  • Managing 3 Analysts

Your profile

  • Ideally educated to degree level, ideally high achievements in a science or technical discipline
  • Experience analysing large datasets in a consumer facing business using SQL is essential, other languages are a plus (e.g. R, Python)
  • Advanced level experience with Excel essential
  • Experience with data visualisation tools (e.g. Tableau)
  • Exposure to marketing platforms (e.g. CRM platforms, DoubleClick, Google AdWords, Facebook, Mobile App Tracking, Google Analytics)
  • Prior experience in marketing analytics, especially in measuring brand & ATL campaigns
  • Knowledge of statistics
  • Previous management experience desirable but not essential

Personal skills

  • Able to take initiative, drive & implement required infrastructure to deliver insight
  • Managing & coaching a junior team
  • Self-motivated, ambitious & autonomous, thriving daily to growthe business & personally
  • Reliable - will work hard when left to carry out tasks on your own
  • Strong organisational skills - able to plan, establish processes & track results
  • Good interpersonal, oral & written communication skills, to build strong relationships with stakeholders
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