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FanDuel // one-day fantasy sports
Marketing, Full Time    New York    Posted: Saturday, September 25, 2021
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FanDuel Group is a world-class team of brands & products all built with one goal in mind  to give fans new & innovative ways to interact with their favorite games, sports, teams, & leagues. Thats no easy task, which is why were so dedicated to building a winning team. And make no mistake, we are here to win, but we believe in winning right. That means well never compromise when it comes to looking out for our teammates. From our many opportunities for professional development to our generous insurance & paid leave policies, were committed to making sure our employees get as much out of FanDuel as we ask them to give.

FanDuel Group is based in New York, with offices in California, New Jersey, Atlanta, Florida, Oregon & Scotland. Our brands include:

  • FanDuel  A game-changing real-money fantasy sports app
  • FanDuel Sportsbook  Americas #1 sports betting app
  • TVG  The best-in-class horse racing TV/media network & betting platform
  • FanDuel Racing  A horse racing app built for the average sports fan
  • FanDuel Casino & Betfair Casino  Fan-favorite online casino apps
  • FOXBet A world-class betting platform & affiliate of FanDuel Group
  • PokerStars The premier online poker product & affiliate of FanDuel Group

Our roster has an opening with your name on it

FanDuel is looking for a CRM Manager, Sportsbook to drive our customer retention & marketing initiatives across FanDuel Sportsbook. You will play a critical role with ownership over key retention campaigns, & collaborate with multiple departments within the company including but not limited to Brand, Commercial, Growth, MarTech, Product & Customer. This is an exciting opportunity to help elevate revenue driving marketing initiatives at a premier gaming company.

Everyone on our team has a part to play

  • Manage, nurture & enable a team of Customer Marketing professionals to create a best-in-class communication lifecycle
  • Oversee the retention CRM campaigns, from ideation to execution/QA to evaluation across email, mobile, & onsite channels
  • Collaborate with senior stakeholders to deliver best in class CRM programs
  • Lead customer marketing innovation by unlocking opportunities for automation using technology
  • Become a systems expert, cultivating extensive knowledge of our marketing technology stack (Braze, Knime, Customer Data Platform) & our data source)
  • Know our data architecture & understand how it impacts customer segmentation & marketing enablement 
  • Play a key role in setting up new end-to-end marketing campaign automations
  • Oversee the creation & execution of testing plans, & ensure results get shared & implemented
  • Approach projects effectively by collecting & defining work requirements & maintaining a continuous feedback loop amongst stakeholders 
  • Understand how to leverage APIs to create automations & personalize campaigns at scale using Movable Ink
  • Recruit & identify top talent while creating an inspiring environment for direct reports to learn & grow

What we're looking for in our next teammate

  • Minimum 5 years experience in email and/or mobile marketing, with expertise in creating & managing marketing campaigns from start to finish
  • Minimum 2 years of project management with experience managing relationships with stakeholders across multiple teams
  • Bachelors degree or equivalent industry experience preferred
  • Strong understanding of Email Service Providers & Testing platforms & Customer Data Platform Technologies
  • Experience working with multiple marketing channels & compliance considerations for each (CAN-SPAM, double opt-ins, etc) 
  • Strong understanding of CRM platform metrics
  • Proficient in coding emails in HTML & CSS
  • Comfortable with querying & logic (SQL knowledge a plus)
  • Strong organizational skills & effective at project management
  • Knowledge of Photoshop preferred
  • An avid sports & gaming fan, & have played FanDuel or competitive products
  • Knowledge of sports and/or experience working within a heavily regulated industry is a plus
  • Willing to work nontraditional hours, including weekends & evening shifts

We treat our team right

Competitive compensation is just the beginning. As part of our team, you can expect:

  • An exciting & fun environment committed to driving real growth
  • Opportunities to build really cool products that fans love
  • Mentorship & professional development resources to help you refine your game
  • Flexible vacation allowance to let you refuel
  • Hall of Fame benefit programs & platforms

FanDuel Group is an equal opportunities employer. Diversity & inclusion in FanDuel means that we respect & value everyone as individuals. We don't tolerate bias, judgement or harassment.  Our focus is on developing employees so that they reach their full potential.

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