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Tanium // endpoint security & systems management
 
Denver, CO    Posted: Tuesday, May 25, 2021
 
   
 
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JOB DETAILS
 

The Basics:

The PPC Manager is responsible for the strategy development & day-to-day management of paid search, paid social, retargeting, & display campaigns focused on driving new leads. They will oversee our PPC processes, objectives, strategies & implementation of audience-specific campaigns in support of revenue growth & performance optimization. The PPC Manager must be able to manage large accounts with large budgets & be solution-focused & able to successfully execute on a variety of paid advertising strategies & initiatives. The PPC Manager will drive strategy, channel mix, performance analysis, campaign management, & tactical execution across multiple platforms such as Google, Bing, & LinkedIn.

What you'll do:

  • Develop & manage effective near & long term paid search, paid social, & display strategies that increase conversion, revenue, & ROAS
  • Day-to-day campaign management including: keyword & audience research, bid management, ad copywriting, performance optimization, & testing 
  • Translate business & marketing goals into digital advertising programs & establish objectives, strategies, budget estimates, lead projections & insights
  • Manage budget allocations across campaigns & platforms 
  • Be responsible for driving traffic, lead volume, conversion & revenue targets
  • Monitor, analyze, & report on industry trends, campaign performance, & recommendations
  • Communicate campaign performance & status reports to Demand Gen team outlining progress against goals & KPIs
  • Find new mediums & vendors to expand our paid advertising presence while maintaining targeting strategies

Were looking for someone with:

  • Education:
    • BA or BS in marketing or related field
  • Experience:
    • 5+ years PPC management experience, preferably in B2B 
    • Deep understanding of Google, Bing, LinkedIn, & other major ad platforms
    • Working proficiency of Marketo or similar platforms for list management, campaign setup & orchestration, lead management, tracking & reporting
    • Experience analyzing complex data, market research, & formulating actionable plans
    • Knowledge of analytics/reporting tools (Google Analytics, etc.) preferred
  • Others:
    • Experience in cybersecurity, cloud/SaaS or other IT environments a plus
    • Excellent strategy & planning skills
    • Excellent analytical & data analysis skills
    • Excellent research, negotiation, & communication skills 
    • Excellent project management skills & a high attention to detail
    • Highly collaborative with a deep sense of ownership & accountability

About Tanium 

Tanium offers an endpoint management & security platform built for the worlds most demanding IT environments. Many of the worlds largest & most sophisticated organizations   including nearly half of the Fortune 100, top retailers & financial institutions, & multiple branches of the U.S. Armed Forces rely on Tanium to make confident decisions, operate efficiently, & remain resilient against disruption. Tanium has been named to the Forbes Cloud 100 list of Top 100 Private Companies in Cloud Computing for five consecutive years & ranks 4th on FORTUNEs list of the Best Workplaces in Technology 2020. 

On a mission. Together. 

At Tanium, we are stewards of a culture that emphasizes the importance of collaboration, respect, & diversity. In our pursuit of revolutionizing the way some of the largest enterprises & governments in the world solve their most difficult IT challenges, we are strengthened by our unique perspectives & by our collective actions.   

We are an organization with stakeholders around the world & its imperative that the diversity of our customers & communities is reflected internally in our team members. We strive to create a diverse & inclusive environment where everyone feels they have opportunities to succeed & grow because we know that only together can we do great things. 

Taking care of our team members 

Each of our team members has 5 days set aside as volunteer time off (VTO) to contribute to the communities they live in & give back to the causes they care about most.   

 
 
 
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