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LaunchMetrics // marketing platform & analytics
 
Marketing, Full Time    New York City    Posted: Saturday, November 02, 2019
 
   
 
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JOB DETAILS
 

ROLE:


The US Marketing Manager will be responsible for defining, planning & executing the local marketing strategy with the objective of strengthening brand recognition, creating strong demand & solidifying customer loyalty in the US market. The Manager will work closely with the local Sales & Customer Success teams as well as the global digital, product marketing & corporate communications teams. 

 

RESPONSIBILITIES:

 

      Local marketing planning & budget management: Taking the decision on the most profitable tactics for your market & being vigilant in evaluating results against goals

     Event management: Identify event opportunities for increasing awareness & lead generation as well as organize local events for Launchmetrics with clients, partners, prospects. etc.  

      Identify & manage local strategic partnerships to drive revenue in the marketplace

      Serve as an ambassador & manage key industry partnerships including local Fashion Weeks, Federations & various professional organizations

      Manage sponsorships of various industry conferences & events

      Define / execute lead generation programs: collaborate with the sales team in the lead generation strategy

      Define / execute localized ABM strategy to target wish list brands through local content, events & more

      Define / execute customer marketing programs aiming to strengthen customer loyalty: Collaborate with the Customer Success team to increase brand advocacy on the market

      Support on Social Media for US channels in collaboration with the UK & Global Team for LM owned media platforms

      Editing & writing texts for the US website, emails & Launchmetrics blog (eBooks, guides, reports, infographics, blog posts, etc.)

OBJECTIVES:

    Monthly lead acquisition

  Local marketing contribution to MRR (%, amount)

  Local CPL (in campaigns & out campaigns)

  Customer feedback from joint marketing activities (surveys, NPS)

WHAT WERE LOOKING FOR:

 

  • Bachelors degree or equivalent experience in the Marketing/PR, or a related field

  • Passionate Marketer, with 4-5 years of Field Marketing experience in Tech/SaaS companies or Fashion, Luxury or Beauty Industry 

  • Understanding & connections in the Fashion, Luxury or Beauty sector in the US Market

  • Proven track record of lead generation & revenue growth success

  • Familiarity with marketing ROI tools & techniques, including use of SalesForce, Pardot, etc

  • Ability to perform within a face-paced, multi-priority setting

  • Strong critical thinker, analytical, with complex problem solving skills 

  • Highly motivated do-er with a strong sense of collaboration, ownership, urgency & drive

  • Excellent time-management skills with an ability to effectively prioritize tasks 

  • Excellent interpersonal skills alongside strong verbal & written communication skills

 

WHAT CAN WE OFFER?

 

  • A fantastic opportunity to be part of a company that has revolutionized industries

  • A chance to work with a passionate, driven & fun team

  • An incredible work environment - fun, casual & fast-paced

  • Weekly team lunches

  • Monthly team activities & outings
  • Summer Fridays
  • We work remotely the week between Christmas & New Year's

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