Events  Classes  Jobs 
    Sign in  
GameChanger Media // apps for youth sports teams communities
Marketing, Full Time    New York City, United States, GameChanger Remote    Posted: Thursday, August 27, 2020
Apply To Job

About GameChanger:

We believe sports are important because they encourage leadership, teamwork, dedication, & confidencecritical life lessons that have the power to propel young athletes toward meaningful futures. GameChanger recognizes that without coaches, parents, & volunteers, organized youth sports could not exist. We celebrate those tireless heroes & make it our mission to help them do what they do best.

The value that GC delivers is immeasurable.  Todays families are juggling sports schedules for multiple children & cant always be at the game.  Instead parents, friends & families huddle around the GC digital campfire to watch it live on GameStream as the AI announces & animates the game in real-time.  Also, coaches & players benefit from sound developmental insights found in the150 stats, spray charts & team management solutions that help coaches spend more time on the field. 

Backed by the resources of DICKS Sporting Goods (NYSE: DKS), GameChanger is the uncontested leader in its space, having built a sizeable audience with a cult-like following.  With over four million games scored, millions of followers & nearly a half billion teams, the stage is set to catapult GC to new heights. GC is a high growth company with revenue more than doubling from 2017 to 2019 & a robust growth outlook. Headquartered in downtown Manhattan, you will have all of the experiences of working in a start-up environment while having the backing of a large organization.

The Position:

As our Digital Performance & Marketing Manager, your role will leverage the current tools & processes in place to help drive in new business. You will lead & execute acquisition efforts across focus areas including, but not limited to CRM email, media & campaigns, & performance marketing & measurement. This position will report directly to the VP of GameChanger Marketing & is supported by agency partners to deliver world-class marketing execution that drives growth.  This is an opportunity to build a future-proof performance marketing function & a team that is unmatched in the industry. 

In this role, you will:

  • Build & lead a world-class performance marketing function that is surgical, deeply analytical in approach & can acquire new customers for GC while constantly optimizing the plan.
  • Responsible for GCs customer acquisition to reach high-intent targets with the right message, right context & at the right time while optimizing media execution to drive ROI in real-time.
  • Lead efforts that expand our addressable target with a data driven approach that reaches our exisiting & acquisition target where they are. Create lookalike audiences, target affinities, identify media habits & tap the broader organization to reach more high intent targets.
  • Know the consumer cold. Work backwards from customer need, map the consumer journey, conduct research to identify actionable insights that populate campaigns that drive brand & business growth.
  • Manage daily media planning, including SEO & the agency relationship to drive an aggressive growth agenda continual optimization of our approach.
  • Implement effective acquisition marketing campaigns across search, social, video, display advertising & explore opportunities that will expand, not only the businesss subscribers, but also evolve our marketing channels.
  • Establish performance benchmarks, tracking & employ frameworks/dashboards that measure the effectiveness & efficiencies of marketing campaigns. This includes a suite of metrics such as CTR, CAC, LTV, open rates, adoption rates, leads gen, & taking necessary action to enable continual optimization.
  • Play an active role in the formulation of the business/brands growth strategies through ROI-based consumer approaches & data-driven acquisition strategies.
  • Ensure brand safety, placement, viewability, optimize frequency collars & conduct A/B testing to continually drive efficient & effective reach in all media planning.
  • Play a leadership role in content distribution planning, defining media targets & lead the agency briefings to deliver winning outcomes.
  • Lead lifecycle marketing efforts including drip sequence CRM that drives retention, engagement & campaign effectiveness.
  • Amplify the strategic big bets & drive revenue through CRM, open rates, CTR & drive millions of our users to social media. Implement everything from welcome series emails to post purchase engagement that fosters brand community growth.
  • Manage budgets, agency retainers & investment spend across partners & campaigns with fiscal discipline.


  • 5+ years of experience in performance marketing with a focus on user / customer acquisition.
  • Strong skills in website optimization, lead generation, & funnel creation.
  • History of running effective paid marketing campaigns.
  • Deep familiarity with online ad solutions (Google Ads, Facebook Business Manager, etc), analytics tools (Google Data Studio/Analytics, etc) & thorough understanding of all key metrics for LTV, CPL, CPA, CPC, CPM, CAC, ROAS, etc.
  • Highly analytical mindset who enjoys organizing & synthesizing data.
  • Understanding of the subscription funnel & subscription economics.
  • Ability to prioritize, manage several projects at once & work under pressure.

The Perks:

  • Be part of a diverse team of genuinely kind individuals dedicated to improving the lives of our customers.
  • Flexible full-time remote & occasional work from home options.
  • Benefits include medical, vision, prescription, dental, FSA/HRA, & coverage for family/dependents.
  • Generous maternity / paternity leave policy.
  • Well-furnished, modern office with a rich supply of snacks & drinks.
  • Commuter Benefits.
  • Learning opportunities including clubs, lunch tech talks, conference attendance, & participation in hack days.
  • Organized lunches & team outings.

We are an equal opportunity employer & value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Apply To Job
© 2020 GarysGuide      About    Feedback    Press    Terms