At Similarweb, we are revolutionizing the way businesses interact with the digital world by revealing to them everything that happens online.
Our unique data & solutions empower over 4,300 customers globally, including industry giants like Google, eBay, & Adidas, to make game-changing decisions that drive their digital strategies.
In 2021, we went public on the New York Stock Exchange, & we continue to reach new heights! Come work alongside Similarwebbers across the globe who are bright, curious, practical & good people.

We are seeking an experienced & passionate Retention marketing Team Lead to lead our digital customer experience. This role is pivotal in shaping & executing our digital success program, using both digital & scalable human-touch strategies to create an engaging, personalized, & automated journey for customers at scale. You will collaborate closely with Marketing, Product, & Sales to craft a seamless, data-informed experience for our expanding customer base.

Key Responsibilities:

• Develop & Implement Strategy: Design & execute Similarwebs Digital Success Strategy, leveraging discovery, research, & data analysis to create an iterative program that evolves with customer needs.
• Enhance Customer Engagement: Build & maintain engaging digital & one-to-many touchpoints throughout the customer lifecycle, from onboarding to adoption, to drive activation, product usage, & satisfaction.
• Drive Retention & Minimize Churn: Partner with Marketing, Product, & Customer Success teams to implement risk mitigation & renewal initiatives that scale to reach customers effectively.
• Optimize the Digital Experience: Align digital interactions across email, in-app messages, help centers, & other channels, ensuring a seamless, cohesive experience.
• Measure & Improve Programs: Evaluate & refine digital programs against internal targets, continuously iterating to drive success with support from cross-functional partners.
• Leadership & Mentorship: Lead & inspire a team of digital success professionals, fostering a collaborative & experimental culture that thrives on data & continuous improvement.

What Youll Need:

• Experience: 3+ years in tech-touch or scaled Customer Success programs, with a strong foundation in digital success strategies.
• Leadership: 2+ years of management experience, with a track record of building & developing teams & programs from the ground up.
• Technical Proficiency: Comfortable using tools like Salesforce, Gainsight/Catalyst, Appcues, or similar customer success platforms.
• Project Management: Proven experience breaking down tasks, aligning stakeholders, & managing timelines.
• Analytical Skills: Ability to identify trends through data analysis, test hypotheses, & synthesize findings into actionable strategies.
• Adaptability: Fast learner who excels in a dynamic, high-growth environment, eager to experiment, iterate, & innovate.