We believe that we are better together, & at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, & experiences, so we can collectively revolutionize travel & together find the good out there.

Tripadvisor is the worlds largest online travel site, visited by 450+ million travelers each month, & our business unit Tripadvisor Hospitality Solutions is the critical business-facing part of the broader company. The Hospitality Solutions team develops, markets & sells industry-leading SaaS & advertising products to our millions of hotelier & restaurateur partners worldwide, & is a significant revenue generator for the company. As the global travel sector continues to adapt & transform, Hospitality Solutions is at the forefront of developing new digital solutions both free & paid to support the emerging needs of our business partners.

Lead of Marketing Technology, B2B is an exciting new role on the Marketing strategy & operations team within B2B Marketing, responsible for defining & executing a customer-centric long term MarTech strategy. We are looking for a highly analytical & strategic individual who is passionate about marketing & advertising technology while also highly effective in translating marketing requirements & carrying out pragmatic solutions in an agile & measurable way. 

Key responsibilities include:

• Lead the creation & implementation of a comprehensive long term MarTech strategy across numerous Digital Marketing channels including Email, Paid Media, Inbox Notification, SEO

• Champion the application of data & technology in delivering customer-centric & solution-selling marketing execution, in close partnership with various teams & stakeholders to implement, integrate, automate & enhance MarTech solutions

• Project management of all new marketing technology implementations, including managing timelines, coordination with CRM engineering team, & ongoing reporting of critical deliverables

• Track product adoption, system performance, unnecessary redundancies, & value delivered of marketing technology solutions

• Responsible for creating an ROI framework to assess the value of MarTech investments, & effectively communicate to various levels of management

• Research Marketing Technology trends & emerging platforms & capabilities & identify the opportunities to improve marketing productiveness

• Manage the day-to-day of CRM operations team & prioritize requirements to support various marketing campaigns such as email & paid marketing campaign, lander deployment

What We Seek:

• Bachelor's Degree in Business, Marketing, IT, Economics, Engineering, Mathematics or related field

• 4+ years of relevant experience with minimum 3 years working in hands-on MarTech  and/or data analytics roles

• Proven Experience across Ad Tech, CRM Tech, Marketing Automation, BI & Data & Analytics platforms

• Demonstrated experience leading & influencing cross-functional teams

• Ability to communicate complex analytical information in clear, concise & compelling manner to executive leadership to inspire action

• Enthusiastic & self-motivated, with the ability to lead the team & projects proactively & in ambiguous situations

• Meticulous attention to detail, with an overall passion for continual improvement

• Innovative & creative, with a logical & methodical approach to problem solving

• Credible & articulate, with excellent communication, presentation & interpersonal skills

• Ability to think in such a way as to produce a new concept or idea & to make decisions or take actions to solve a problem or reach a goal

We strive to create an accessible & inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at greenhouse@tripadvisor.com. 

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