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FanDuel // one-day fantasy sports
 
Media, Full Time    New York    Posted: Wednesday, September 25, 2019
 
   
 
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FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, & leagues. The premier gaming destination in the United States, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, & TV/media, including FanDuel, Betfair US, DRAFT, & TVG. FanDuel Group has a presence across 45 states & 8 million customers. The company is based in New York with offices in California, New Jersey, Florida, Oregon, & Scotland.

About the role

Were hiring an experienced Senior Manager, Media & Acquisition to drive significant revenue growth through the management of our National & Local TV, Radio, Video (OTT, SVOD, AVOD, CTV, etc.), OOH (all forms), Direct Mail, & other emerging & highly scalable channels across FanDuel Group. As Senior Manager, Media & Acquisition, you will be responsible for identifying, scaling & validating cost-effective media plans across key channels to achieve revenue growth across key funnel KPIs & improved brand health metrics. You will develop strategic media plans, use analytics to inform decisions & drive execution to optimize a significant marketing budget against company goals.

The ideal candidate will know how to build & scale complex marketing campaigns across a complex & evolving media environment, has demonstrated experience managing & building a team to achieve results & is able to define & clearly communicate the strategic direction.

You will

  • Manage multiple external agency partners across key channels & work to integrate agencies with each other & in other areas of the marketing organization to help elevate the entire marketing program
  • Lead strategy of key channels within the media mix & help teams define approach to set strategies & develop media plans
  • Work with other senior members of the Marketing & Commercial teams, including Growth, Brand/Creative, Partnerships, Product Marketing, FP&A, MarTech & Analytics to define the role media plays in building a first-class real-money gaming brand
  • Finalize & present media objective & strategy documents for larger efforts & quarterly & annual planning
  • Steward budgeting, forecasting, invoicing & reconciliations for key channels
  • Develop DOE to validate an understanding of incrementally, creative performance(messaging, offer, brand recall, etc). & investment level
  • Provide continuous assessment of traditional, social & digital proficiencies & areas for improvement
  • Help define the role of media integrations & sponsorships to achieve brand & Commercial objectives
  • Support team & league valuations & activation of those partnerships
  • Look for innovative & breakthrough ideas, approaches & solutions opportunities to expand existing media mix through rigorous partner sourcing, testing & validation & scaled plan
  • Manage negotiations for high value and/or complex media deals & partner/agency scope & compensation models
  • Build channel framework to optimize investment by evolving from a CPA/Volume view to a ROAS or cost of revenue operating model.
  • Interview, hire, train, mentor, develop & evaluate team members
  • Foster an environment that encourages intelligent risk taking, innovation & creativity
  • Evolve our understanding of the competitive landscape & enhance our planning & execution by leveraging reporting & insights across the organization
  • Drive analysis, reporting & insights & dissemination of such information for key channels and
  • Drive & prioritize key analytics projects for respective channels

You are/have:

  • A bachelors degree with strong academic record and/or proven relevant experience in a performance marketing or highly commercial role.
  • Minimum 6 years of media planning & buying experience across traditional, digital & social. Agency experience is a plus.
  • Worked across multiple brands & local & national markets managing budgets of $100MM+
  • Proven background in e-commerce and/or subscription business models
  • At least 4 years of team management & inspiring leadership experience
  • Substantial experience working with performance marketing metrics (CPM, CPI, CPA, CPC & LTV).
  • Tactical experience working with specific digital & offline channels preferred (Display, Social, Search, Mobile & Affiliate, Inserts, Direct Mail).
  • A strategic mind & can derive insights, recommendations & action plans from qualitative market trends, consumer feedback & large data sets
  • Sports category or partner experience useful but not required
  • Outstanding organizational skills, project management skills, & ability to multi-task

What you get in return:

Beyond working with such a great team!

  • An exciting environment with real growth
  • Contribute to exciting products used by a highly passionate user base
  • Personal learning & development opportunities
  • 401K with company contribution match
  • Generous healthcare & value creation share plan

There's more, but we don't want to go on & on!

FanDuel is an equal opportunities employer. Diversity & inclusion in FanDuel means that we respect & value everyone as individuals. We don't tolerate bias, judgment or harassment. Our focus is on developing employees so that they reach their full potential

 
 
 
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