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Vimeo // platform for watching, uploading & sharing videos
 
Product, Full Time    New York City    Posted: Friday, December 11, 2020
 
   
 
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JOB DETAILS
 

Vimeos mission is to help every business & video professional grow their brand with video. Through our ever expanding suite of tools that allows everyone to create, manage, share, & sell video we have seen incredible growth & one thing we are most proud of is our community. Our 200 million members are everything from high-end video producers, marketers driven by metrics, small business owners, agencies, enterprise teams & everyone in between. We are looking for an experienced Marketing Analyst to support Vimeos Product Marketing efforts. The right person will have a strong analytics background with equal parts technical & communication skills. They will have previously worked in Marketing Analytics.

What you'll do:

  • Collaborate with marketing managers to plan tagging, measurement & goals for each product marketing & CRM campaign
  • Build & Maintain CRM datasets used for outreach to each of Vimeos user segments
  • Partner with the Core PMM team to design & build automated dashboards to generate reports for product marketing launches
  • Create growth models for each of our core product lines to identify areas of improvement within the funnel from acquisition channels to onsite levers
  • Work with the Growth PMM team to report on key Vimeo.com metrics & help identify areas of opportunity across the site
  • Communicate product marketing launch results across all levels of the organization
  • Support the PR team with analytics as they plan Public Relations pitches to generate interest in our new products

Skills & knowledge you should possess:

  • Bachelors degree (preferably in Business, Economics, Statistics or Computer Science) & 2+ years of experience in a data analytics role (preferably in a SaaS business)
  • Extensive SQL & Python experience working with large datasets
  • Experience crafting audience for targeted marketing campaigns
  • Proficient in Excel (pivot tables, keyboard shortcuts, etc.)
  • Consistent track record in using quantitative analysis to drive product and/or business decisions
  • Experience with Google Analytics
  • Experience building dashboards in Looker or Tableau

About us:

Vimeo is the worlds leading professional video platform & community. We empower over 200 million users from creatives to entrepreneurs to the worlds largest brands to grow their business with video. Our products make it easy to create high-quality, impactful videos & to reach teams, audiences & customers anywhere.

Vimeo is powered by a growing team of over 650 passionate, dedicated humans. Were headquartered in New York City with offices around the world. We believe our impact is greatest when our workforce represents the diverse & global community that we serve, & were proud to be an equal opportunity employer where diversity, equity & inclusion is prioritized in how we build our products, leaders & culture. Learn more at www.vimeo.com/jobs.

 
 
 
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