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Compass
tech-enabled real estate platform & brokerage
 
Marketing, Full Time    New York City    Posted: Wednesday, April 03, 2019
 
   
 
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JOB DETAILS
 

As the Director of Performance Marketing at Compass, you will have holistic ownership of brand & performance paid media at Compass. Leading a multi-million dollar paid media budget, this role will be responsible for the efficientstewardship of our paid marketing budget to drive growth across core audiences - agents, consumers & employees.This leadership role will be expected to deliver growth results & our ability to attribute & optimize cross-channel campaigning in service of a diverse range of initiatives.

At Compass You Will:

  • Develop & execute a paid media strategy that drives growth for Compass audiences - agents, consumers, & employees
  • Oversee our paid media planning approach by linking media planning with brand objectives & creative strategy
  • Manage, coach & develop an internal team of digital, social, mobile, & email marketers
  • Manage budget allocation process for media & fees across all media platforms with a vigorous focus on cost control
  • Serve as an expert within the company on topics & trends within digital advertising (digital, mobile, social, email)
  • Partner with the Content & the Communications team to drive Compass Brand excellence across our paid, owned & earned ecosystem
  • Develop effective partnerships with core, external partners including agencies & media companies
  • Use agile testing (A/B, multivariate) to improved results over time
  • This role reports directly to our VP of Media & is based in NYC

What We Look For:

  • 10+ years experience in a similar role, preferably at a B2B or B2B2C SaaS or AdTech company managing multi-million dollar media budgets
  • Extensive experience developing full-funnel marketing strategies, with a successful track record implementing funnel optimization methods
  • Bachelor's degree or equivalent work experience. Advanced degree in a quantitative field or an MBA preferred
  • Previous agency coupled with in-house experience preferred
  • Extensive knowledge of the domestic media landscape & media technology
  • Experience & understanding of platform & lifecycle marketing
  • A proven track record of running performance-driven marketing plans that translate into measurable growth results
  • Outstanding organizational, project management, people & communication skills, including strong writing abilities & proven experience communicating key value messages to a variety of audiences both internal & external to Compass
  • Ability to prioritize, problem solve, multitask, & work independently in a dynamic, rapidly changing workplace
  • Strong proficiency in sourcing & analyzing the data needed to make effective marketing campaign decisions as well as a high comfort level in operating with & making decisions with partial information
  • Ability to build & manage a team of managers & highly skilled individual contributors

At Compass, our mission is to help everyone find their place in the world. This means we continually celebrate the diverse community different individuals cultivate. As an equal opportunity employer, we stay true to our mission by ensuring that our place can be anyones place.

 
 
 
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