Company Description|Job Description
Optimizely is the world's leader in customer experience optimization, allowing businesses to dramatically drive up the value of their digital products, commerce & campaigns through its best in class experimentation software platform. By replacing digital guesswork with evidence-based results, Optimizely enables product & marketing professionals to accelerate innovation, lower the risk of new features, & drive up the return on investment from digital by up to 10X. Over 26 of the Fortune 100 companies choose Optimizely to power their global digital experiences. Optimizely's impressive customer list includes eBay, FOX, IBM, The New York Times & many more global enterprises.
Today's consumers are won or lost based on whether they are thrilled or frustrated by a brands digital experiences. Every interaction matters. With Optimizely's digital experience optimization platform, brands improve experiences based on facts, not guesswork. By experimenting in real time, Optimizely's customers learn what works - & what doesn't. The result is a relevant, personalized consumer experience that builds loyalty & drives business success. Having run 1 million experiments on our platform, Optimizely has the technology & expertise to help businesses & organizations in any vertical outperform their goals & exceed consumer expectations.
We are looking for a creative, collaborative, & data-oriented Sr Product Marketing Manager to bring Optimizely's value to life for our key verticals. Customers in retail, media, financial services, B2B tech, & travel have driven huge business impact by testing & learning what works with real users - from driving shopping cart conversions, to trying out new pricing models. We need a passionate product marketer who can articulate the vertical-specific pain points we're solving for our customers across all of our product lines.
The ideal candidate will be a SaaS product marketer with experience in digital experimentation, and/or experience with vertical or solutions marketing. We will also consider candidates who have marketed or product managed websites or mobile apps in our key verticals. As a Sr. Product Marketing Manager, you will lead cross-functional GTM initiatives for our verticals across Optimizley's Sales, Customer Success, Services, Product & Demand Generation teams. You'll develop vertical positioning & messaging, enable sales, create content, manage launches, & help drive Optimizley's overall go-to-market strategy.
Strong candidates will be self-motivated & have a demonstrated ability to perform at a high-level in previous professional experience.
Work closely with Optimizely's prospects & customers to drive our vertical intelligence program & produce sales enablement materials that support our field team
Be the voice of the customer. Document vertical needs & pain points, & work with the rest of the team to reflect that perspective in everything we do.
Define our target audiences, understand & document the buying process for our solutions, & create content & resources that map to the customer journey.
Drive faster sales cycles, larger deal sizes, & healthy conversation rates through sales enablement.
Define & bring to life marketing campaigns that target experimentation program managers, marketing leaders & product managers.
5+ years in product marketing, preferably in enterprise software or SaaS
Excellent written communication & presentation skills
Strategic, analytical thinker with a pragmatic, data-driven mindset
Keen ability to bring an audience centric perspective into go-to-market & product development processes
Proven ability to manage multiple projects in a fast paced environment.
Experience with Optimizely or digital experimentation platforms preferred
MBA a plus
At Optimizely, we embody inclusion & embrace diversity. Optimizely is an equal opportunity employer & makes employment decisions on the basis of merit. Optimizely prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration. All your information will be kept confidential according to EEO guidelines.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest & conviction records.