BetterCloud is the leader in SaaSOps, enabling companies to discover, manage, & secure their cloud applications in a best-of-breed world. The driving force behind our work is to ensure organizations get the transformative value & benefits of adopting SaaS applications, while ensuring IT has complete control over their environment & can serve as an enabler for the business. Today, we're proud to call 1,700 companies across 60+ countries our customers but we're just getting started. BetterCloud is headquartered in New York City with offices in San Francisco, CA, & Atlanta, GA.
Were a high energy, high growth tech company searching for a Marketing Operations Manager to help build out BetterClouds Marketing Campaigns & Programs. Were looking for someone who is a marketing operations techie who loves a good challenge & thrives under pressure. You know the ins & outs of Marketing Automation, CRM platforms & can easily diagnose & fix issues. You have a strong understanding of the sales funnel & enjoy building, executing, & optimizing lead generation & ABM strategies. This manager must have a strong understanding of the Marketing Technology Stack & make data-driven decisions for the business.
- 3+ years of Marketing Operations/Automation experience
- 3+ years of hands-on experience with Marketing Automation Platforms (Marketo experience a plus)
- Deep understanding of Salesforce reporting & its integration with marketing automation platforms
- Strong understanding of the Salesforce Campaign & Campaign Member Architecture
- Ability to troubleshoot issues within the marketing technology stack & to thoroughly QA prior to launching campaigns
- Basic CSS & HTML understanding as it relates to email design
- Build marketing & operational programs in Marketo
- Proven track record creating Marketing Automation campaigns & running A/B testing programs across various channels & owned assets.
- Continuously optimize lead scoring models & always on campaigns
- Improve technology efficiencies to ensure that the right data is piping into the right systems at the right time
- Jointly own the Marketo Lead Database, focusing on data enrichment, completeness, & hygiene to ensure our communications are inboxed
- Empower Marketing & external team members with reporting & Salesforce dashboards that not only display overall performance & key findings, but that also provide prescriptive insights for future improvements
- Create documentation & conduct training for team members after implementing new technologies
- Focus on automation of manual tasks & on ways to fill the gaps in our technology stack
- Measure all stages of the marketing funnel & identify leaks that need to be addressed by technologies, processes, or people
- Capture every marketing touchpoint for consistent multi-touch attribution
Compensation | Benefits
- Competitive salary
- Full benefits package
- Stock options
- Career growth with an industry innovator
BetterCloud is an Equal Opportunity Employer, including disabled & vets.