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Pendo // platform for product experiences
Marketing, Full Time    San Francisco, CA    Posted: Wednesday, April 21, 2021
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The Customer Marketing Manager is a member of the marketing team with ownership of the go-to-market strategy & execution of marketing programs & campaigns to achieve expansion lead goals & build/accelerate pipeline within our existing customer accounts. To achieve those goals, this role will influence & execute demand generation programs across multiple marketing channels in partnership with channel owners & drive alignment with sales & success to ensure the health of the business.

Responsibilities (what youll do):

  • Build & execute a customer expansion strategy, aligned to sales & success leadership, establish clear quarterly goals, gain commitment & buy-in for marketing programs, & identify areas of opportunity & risk.
  • Design creative, engaging, revenue-generating integrated campaigns across multiple customer segments that increase engagement & drive retention as well as uncover new upsell & cross-sell opportunities throughout the post-sales customer lifecycle. 
  • Youll need the ability to think strategically in order to analyze product & account data to accurately segment & customize your programs to create segment-specific & ABM approaches to your campaigns. 
  • Build out, execute, & optimize marketing programs including webinars, digital lead gen, event promotion, & follow-up campaigns to deliver quality leads to our counterparts in sales & success. 
  • Understand the Pendo portfolio & how our customers use our product to drive & accelerate renewals as well as support up-sell & cross-sell of new products & offerings. 
  • Continuously look for innovative ways to improve the experience we bring to our customers & optimize our engagements using product data,  customer & account team feedback, A/B testing,  industry best practices,  & persona research. 
  • Own reporting & analysis on customer expansion & retention marketing programs for our highest value customers, ensuring programs perform against goals & are continually optimized.

Qualifications (what you have):

  • 5-8  years of experience of demand gen marketing in B2B marketing with previous experience in a field, integrated or customer marketing org. 
  • Bachelor's degree in marketing, communications, or a related field
  • Demonstrated success with end-to-end revenue campaigns including design, organized project management, content development, & program strategy on an enterprise level across multiple product lines. 
  • Ability to manage multiple campaigns simultaneously on time & within budget. 
  • Wildly creative & passionate about creating a personalized experience for our high-value customers.
  • Account-based marketing experience.
  • Energetic & articulate communicator who can clearly & concisely communicate program strategy & updates to stakeholders to steward alignment, resources, & support. 
  • Thorough understanding of customer audience segmentation, persona or contact targeting, & behavioral targeting. 
  • Deeply value transparency, collaboration, & building trust with teammates & colleagues.  
  • Comprehensive data & analytical skills with the ability to analyze & interpret data to measure, quantify, & improve marketing results

Pink, Perks, & Such:

Pendo was founded in 2013 by former product managers, who combined their heads & hearts to build something they wanted but never had as product managers -- a simple way to understand & attack what truly drives product success.  Our mission is to improve society's experience with software.

Come join one of the fastest-growing startups, supported by best-in-class institutions like Battery Ventures, Salesforce Ventures, Spark Capital & Meritech. You will gain experience in a diverse & exciting set of technologies & clients & have a real impact on Pendo's future. Our culture is passionate, dynamic, & fun.


  • Company Equity
  • Pendo covers 100% of monthly premium for the HDHP (High Deductible) Medical plan for all employees & their families
  • Pendo covers 100% of monthly premium for dental & vision coverage for all employees & their families
  • Open vacation policy
  • Free weekly lunches & fully stocked kitchen with drinks, goodies & balanced snacks
  • Frequent company & team-building events
  • Free parking or monthly stipend for other modes of transportation (biking, walking, do you skate?)
  • Lots of company swag...hope you like pink!

Best private cloud companies to work for, we're #1

What makes Pendo culture special

We are an equal opportunity employer & believe having diverse teams in which everyone brings their whole self to Pendo is key to our success. We welcome people of different backgrounds, experiences, abilities & perspectives.



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