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Jetty
insurtech
 
Marketing, Full Time    New York City    Posted: Sunday, June 16, 2019
 
   
 
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JOB DETAILS
 

At Jetty, were creating intuitive solutions that make it easy for renters to access homes they love & protect the things they care about the most. With Members & real estate partners nationwide, we have the potential to disrupt a massive, aging industry. As we continue to expand our reach, were looking for an innovative & highly experienced Director of Growth Marketing to lead & support the acquisition of real estate partners & drive our B2B2C strategy. With a customer focus & a data-driven approach, you will drive measurable business results for both the short & long term.

As Director of Growth Marketing, you will be a key player in our B2B2C go-to-market strategy, partnering with the Sales team to develop & manage our relationships with the real estate ecosystem. You will create & execute marketing campaigns that are designed to generate qualified leads & build an efficient funnel for demand generation from prospecting all the way through to retention, & by leveraging automation. A natural entrepreneurial thinker, youre excited by the challenge of building a business & a brand. This role requires a rare mix of analysis, strategy, operational excellence, & collaboration, as you align & empower partners across Sales, Engineering, & Design toward shared growth objectives.

ROLE & RESPONSIBILITIES

  • Develop a holistic, scalable growth strategy to drive new real estate partner acquisition by using Account-Based Marketing & Demand & Lead Generation strategies, as well as building best-in-class Marketing Automation & Revenue Ops systems & programs
  • Support the Sales team to drive new partnerships within the Real Estate ecosystem, the "B" in the B2B2C of our primary go-to-market strategy
  • Partner with the Brand & Sales team to develop meaningful Sales Enablement programs that articulate our story using data & customer-driven insights
  • Own & efficiently scale a multi-million dollar budget, allocating spend & optimizing channel mix to hit growth targets efficiently
  • Manage all channels for lead acquisition, including email marketing, LinkedIn & Facebook, SEO, SEM, Display, partnerships & events, direct mail, & referral
  • Identify opportunities for innovation & experimentation; test & recommend new channels & acquisition approaches with A/B testing
  • Leverage data to determine the right mix of channels, meticulously measure & analyze channel effectiveness, produce regular forecasting & reporting on a per-channel basis; apply insights to improve results
  • Analyze data to prove ROI & manage dashboards/reports to track campaign success
  • Build & mentor a high-performing team of marketers

EXPERIENCE & QUALIFICATIONS

  • 6-8 years of performance-driven digital marketing experience, with proven success driving growth
  • Experience with B2B or B2B2C marketing, requiring a significant partnership with a Sales organization
  • Entrepreneurial approach; self-motivated & innovative, with a high degree of personal ownership
  • Analytical rigor to measure results, apply insights from data, & optimize toward specific targets
  • Experience efficiently managing & scaling a multi-million dollar marketing budget, with a deep understanding of the acquisition funnel
  • Informed perspective on testing & reporting; comfortable executing data-backed experiments
  • Strong communication skills to collaborate across the business
  • Experience hiring & developing a strong team
 
 
 
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