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Daily Harvest // pre-portioned superfood eats
 
Marketing, Full Time    New York, New York    Posted: Saturday, May 22, 2021
 
   
 
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About Daily Harvest 

Daily Harvest makes nourishing food built on fruits & vegetables accessible. We do this by delivering thoughtfully sourced, chef-crafted food to customers' doorsteps, all ready to enjoy in minutes. Were on a mission to take care of food, so food can take care of you.  

Our team is collaborative, driven, & future-thinking.  We're constantly learning, experimenting, & iterating, & celebrate failure just as much as success. We take risks, try new things, & we get things done. We love adaptogens & cruciferous vegetables but never say no to cake. Everything we do, we do in the service of our community.

Position Overview

A champion of innovation for Daily Harvests lifecycle marketing efforts, the Senior Marketing Automation Manager will spearhead advancing automation & personalization techniques to create a more frictionless customer experience that results in increased operational efficiency & customer lifetime value. As a key member of the Lifecycle Marketing team, they will lead strategy & the technical execution & enablement of lifecycle marketing, with a specific focus on transactional & triggered campaigns as well as scalable automation & personalization.

The Senior Marketing Automation Manager will be a hands-on, & collaborative role, partnering with lifecycle, data, engineering & product teams to define & implement the vision across multiple channels. A data driven problem solver & systems thinker, this individual will be the team subject matter expert of martech systems & tools (including Braze & Segment). They deeply understand & possess an insatiable curiosity for how to best leverage new & existing customer data, behavior triggers, & real-time dynamic content to improve engagement across all lifecycle touch points.

What youll do:

  • Be the in-house expert & champion of our marketing automation & personalization tools in order to engage, convert, & increase the value of prospects & customers across the customer lifecycle.
    • Identify new opportunities for automated & personalized lifecycle marketing programs. Brainstorm ways to improve customer experience through cross-channel (email, SMS, push, chat, in box & direct mail) campaigns.
    • Own & oversee the customer lifecycle engagement strategy, planning, execution, measurement, & optimization, with a focus on technical enablement of dynamic personalization & event or API triggered communications. 
    • Collaborate cross-functionally with Design, Product, Engineering, & Data teams to deliver compelling new personalized customer journeys.
  • Develop, implement & maintain effective & scalable marketing processes & data-driven & optimized execution of cross-channel communications.

    • Work with our internal data, product & engineering teams to fully optimize automation technologies, including event tagging & reporting implementation, & new cross-platform integrations support.
    • Ensure high quality & error-free implementation, testing & QA of lifecycle marketing campaigns
    • Master available data sources/data structure within & between Braze & internal systems to create scalable one-to-one communications & support personalization strategies
    • Manage Brazes database hygiene & optimization; develop/execute strategy for monitoring & improving gaps in data health & accuracy 
    • Create & update a data dictionary to ensure all fields & workflows are clearly documented with the most current state of operations between Braze, Segment, & other marketing systems
    • Lead the relationship with Braze Support to bring bugs & questions to resolution; create & follow up on support cases for both technical issues & research for new marketing automation initiatives

Who you are:

  • 6-8+ years experience developing lifecycle/CRM programs, with a focus on marketing automation/operations (Braze experience a plus) 
  • Experience in customer segmentation strategies & subscriber management across multiple channels
  • Knowledge of industry best practices for marketing automation & the ability/desire to learn new tools & technologies quickly
  • Working knowledge of AMPScript, Liquid, that enables mobile first, responsive email & push templates & dynamic content 
  • Technically capable, ability to investigate liquid tags, Braze data fields, custom events & attributes, & to QA & setup API & event triggers 
  • Exceptional communicator with a desire to improve processes & positively impact the organization
  • Enthusiastic, self-motivated & flexible. Ability to work independently & collaboratively in cross-functional teams in a fast-paced environment. 
  • Excellent analytical skills, demonstrated passion for digging into data to test hypothesis & continually improve results

Benefits:

  • Unlimited Daily Harvest in the office to keep you hustling, not hangry + cold brew (...always stocked)
  • Flexible time-off policy + flexible working hours (Unlimited PTO Plan)
  • Competitive medical, dental, & vision benefits, 401K + equity participation 
  • Ancillary benefits: Commuter, Gym membership + Citi Bike discounts
  • Access to everything we make (including recipes in development)
  • Annual company retreat
  • Quarterly team outings, weekly onsite happy hours, + regular DH team gatherings to celebrate our co-workers
  • Book club + running club
  • Showers for post-morning or mid-workday workouts
  • A dynamic, ambitious, & fun work environment + dog friendly!!

At Daily Harvest, our mission is to take care of food, so that food can take care of you. And it wouldn't be possible without our team. We celebrate the unique POV that each person brings to the table & believe in a collaborative & inclusive environment. As an equal opportunity employer, we prohibit any unlawful discrimination on the basis of race, color, religion, military or veteran status, sex, gender, gender identity or expression, sexual orientation, national origin, age, disability or genetic information. These are our guiding principles & apply across all aspects of employment.

 
 
 
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