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Vimeo // platform for watching, uploading & sharing videos
Product, Full Time    New York City    Posted: Thursday, January 21, 2021
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Vimeo is looking for a passionate & seasoned Product Marketer to join the Product Marketing Team. Youll work at the intersection of product development & marketing to orchestrate high-impact product launches. You will be focused on new product go-to-market strategy, product activation, & product engagement to maximize the lifetime value of our creative community at all stages of the funnel. This role is ideal for a data-driven, self-starter who can work on both creative marketing initiatives & data-driven strategy. If youre excited about helping creative professionals make an impact through video, then Vimeo is the place for you.

What youll do:

  • Own the go-to-market strategy & ongoing release cadence for creative professionals from ideation to launch & adoption
  • Lead market & competitive analysis by surfacing quantitative & qualitative insights to inform the product roadmap & the go-to-market strategy
  • Work closely with Marketing & Product to optimize the customer lifecycle from acquisition to in-product engagement & retention
  • Build a deep understanding of the customer & serve as their voice, collecting & prioritizing user feedback with the Product Team
  • Identify the target customer & create positioning & messaging statements that effectively communicate the value prop & differentiate our product offering 
  • Map out how & when new products are introduced to customers
  • Be a product expert & communicate its value to key stakeholders across the company
  • Understand how our product grows among key segments across the customer journey & set measurable business goals & track progress against them

Skills & knowledge you should possess:

  • 5+ years of product marketing experience at a SaaS company
  • Ability to take complex ideas & turn them into simple & intuitive communication
  • A knack for market research - you know the market & competition better than anyone
  • Experience working with & influencing a cross-functional team
  • Growth mindset with the desire for continuous improvement 
  • Ability to empathize with the customer & view things from their point of view
  • Analytical mindset, & a working sense of Mixpanel & GA, using these platforms to report on KPIs to track performance & identify trends
  • Clear track record of driving business results through marketing & campaign strategy
  • Strong project management skills with the ability to prioritize effectively 
  • Excellent verbal & communication skills

About us:

Vimeo is the worlds leading all-in-one video software solution. Our platform enables any professional, team, & organization to unlock the power of video to create, collaborate & communicate. We proudly serve our growing community of over 200 million users from creatives to entrepreneurs to the worlds largest companies.

Vimeo is headquartered in New York City with offices around the world. At Vimeo, we believe our impact is greatest when our workforce of over 650 passionate, dedicated people, represents our diverse & global community. Were proud to be an equal opportunity employer where diversity, equity & inclusion is championed in how we build our products, develop our leaders, & strengthen our culture.

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