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Critical Mass // digital experience design agency
Sales, Full Time    London    Posted: Wednesday, August 04, 2021
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The Senior Account Director provides overall direction & leadership to the clients business, as well as facilitates communication between clients, office staff & internal teams. They are regarded by the client as an expert & trusted advisor.

They will be embedded with our clients working across strategic, conceptual & executional projects that elevate the end customer experience & solve complex business challenges in the areas of digital platform work, marketing science, content development, social media, & digital campaigns. They will be responsible for working with clients to collect business objectives, set & manage expectations, connect projects in with the larger ecosystem of the brands marketing initiatives & ensure the work & team are tracking toward the vision & roadmap set forth.

The Senior Account Director is responsible for client satisfaction, overall business growth & profitability. They bring a professional & structured approach to business & client services that reflects the culture, service & capabilities of Critical Mass championing best in class work on behalf of the agency. 

You will:

  • Financial management of account revenue & profitability for the business unit
  • Develops & delivers organic growth within accounts
  • Provides strategic direction for assigned clients within the business unit
  • Provides engagement leadership, develops senior level client relationships
  • Foster relationships with clients to ensure the effective delivery of projects.
  • Serves as the leader of the core Critical Mass team, which partners with clients.
  • Foster relationships with multi-disciplinary teams.
  • Achieves positive results through web-based campaigns & programs
  • Delivers metrics on the overall quality of the relationship & the product provided to the accounts
  • Ensure all Statements of Work are drafted, documented, accurate, & implemented.
  • Fosters relationships with other Account Directors & Account Managers across the company & markets.
  • Mentors & coaches team members while motivating & leading overall project teams
  • Defines & implements best practices at the business unit level
  • Develop & deliver organic growth opportunities.
  • Contributes to overall development of the Client Services department

You have:

  • 8-12 years of Account Management experience in agencies within digital & integrated marketing & social media.
  • Experience working with complex projects & complex clients, delivering annual services revenues in excess of $5MM each preferably on a global/regional business.
  • Delivered best in class/award winning creative work.
  • Comfortable with data & analytics, building business cases to help sell creative work & show the value of the work back to the clients business.
  • Proficiency with current issues & trends within the online marketing industry, emphasis on emerging media & mobile platforms.
  • A solid understanding of user-centric digital & social media.
  • Competency managing high volume, fast turn-around projects.
  • Solid experience formulating & driving long-term strategic account plans, strategies, & roadmaps.
  • A solid understanding of user-centric digital experiences.
  • Advanced negotiation, communication, writing, & organization skills with an outstanding attention to detail.
  • The leadership skills to motivate distributed teams.
  • Experience in working with a partnership of multiple agencies.
  • Japanese speaker, business level is preferred
  • Auto category experience is advantageous

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