Vimeo is looking for a passionate & seasoned Product Marketer to join the Product Marketing Team. Youll work at the intersection of product development & marketing to orchestrate high-impact product launches. You will be focused on new product go-to-market strategy, product activation, & product engagement to maximize the lifetime value of our customers at all stages of the funnel. This role is ideal for a data-driven, self-starter who can work on both creative marketing initiatives & data-driven strategy. If youre excited about helping creative professionals & businesses make an impact through video, then Vimeo is the place for you.
What youll do:
- Own the go-to-market strategy & ongoing release cadence for key user segments from ideation to launch & adoption
- Lead market & competitive analysis for key segments by surfacing quantitative & qualitative insights to inform the product roadmap
- Work closely with Marketing & Product to optimize the customer lifecycle from acquisition to in-product engagement & retention
- Build a deep understanding of the customer & serve as their voice, collecting & prioritizing user feedback with the Product Team
- Identify the target customer & create positioning & messaging statements that effectively communicate the value prop & differentiate our product offering
- Map out how & when new products are introduced to customers
- Be a product expert & communicate its value to key stakeholders across the company
- Understand how our product grows among key segments across the customer journey & set measurable business goals & track progress against them
Skills & knowledge you should possess:
- 3+ years of product marketing experience at a SaaS company
- Ability to take complex ideas & turn them into simple & intuitive communication
- A knack for market research - you know the market & competition better than anyone
- Experience working with & influencing a cross-functional team
- Growth mindset with the desire for continuous improvement
- Ability to empathize with the customer & view things from their point of view
- Proactively use data to inform decisions & to measure the impact of key initiatives (SQL proficiency a plus)
- Clear track record of driving business results through marketing & campaign strategy
- Strong project management skills with the ability to prioritize effectively
- Excellent verbal & communication skills
Vimeo is the worlds leading professional video platform & community. With over 175 million members across more than 150 countries, we help anyone grow their business by making it easy to create & market high-quality, impactful videos.
We work hard to enable creators of all kinds to succeed, & to that end, we prioritize attracting diverse talent & cultivating an inclusive environment that encourages collaboration & creativity. Were committed to building a company & a community where people thrive by being themselves & are inspired to do their best work every day.
Vimeo is headquartered in New York City with offices around the world, & is an operating business of IAC. Learn more at www.vimeo.com.