We believe that we are better together, & at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, & experiences, so we can collectively revolutionize travel & together find the good out there.

This role is responsible for driving campaign strategy, planning, execution, roll-out & reporting based on consumer insights & growth objectives. It will focus on key business units such as experiences & reviews while supporting the development of new products & features. The role is a mix of strategy, media planning, creative, product management, & analytics. 

• Own subset of Tripadvisors marketing strategies from idea to execution, anchoring all plans in consumer insights & measuring success based on product bookings & subscriptions.

• Plan the owned & paid channel mixes & work with channel owners to create launch & optimization plans. This role will plan most heavily around email, push, site/product, paid social, & paid display, with testing budgets available for new channel support. 

• Leverage a deeply rooted understanding of our consumers & their journeys to execute & own segmentation & personalization strategies

• Write creative briefs & collaborate with internal creative teams to bring engaging & relevant communications to life.

• Own a subset of growth KPIs & work with analytics teams to uncover multi-channel learnings. 

• Live & breathe the Tripadvisor conversion funnel, maintaining a deep understanding of the consumer journey & actively working to move people from awareness to conversion.

• Create learning agendas & set up short & long term tests. Actively evaluate & report out meaningful results to key stakeholders to drive efficiencies & optimizations.

• Research & analyze key business trends, competitors, consumer behavior, & industry trends to inform strategies & decisions.  

The team you will be joining:

Reporting to the Senior Marketing Manager, this person will be a part of the larger consumer marketing team. Our team values are communication, collaboration, quality, user focus, creativity, & fun! We set a high bar & value striving for excellence but we also value building relationships & aim for a supportive, growth-minded culture. This is a highly collaborative position that will also work regularly with other teams such as Insights, Creative, Channel Owners, Brand, Analytics, & Product.

The ideal candidate:

Were looking for a consumer obsessed candidate that is excited to drive end-to-end marketing communication strategies aimed at growing the Tripadvisor brand & business. The right person for this role is empathetic to consumers & teammates, is a creative & curious thinker, is flexible, is experienced at creating strategic plans & frameworks, & enjoys leading cross-functional teams.

• 5+ years experience working in marketing strategy, preferably at a commerce,  DTC, or product driven company

• You have a strategic mindset & are well-versed in the customer lifecycle, customer segments, & strategic planning

• You are both innovative & creative, comfortable with experimentation & working with a varied channel mix to test & learn. 

• Youve worked closely with senior leadership to develop customer strategy & execute on key priorities. 

• Data-driven with a proven track record of tracking key growth metrics & turning them into actionable strategies. 

• You have developed & executed compelling programs that come to life both through marketing communications, product developments, & omni-channel campaigns. 

• You are comfortable rolling up your sleeves to execute things yourself - no task is too big or too small. 

• You have experience working with culturally-relevant brands. 

We strive to create an accessible & inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at greenhouse@tripadvisor.com. 

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