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Splash // event marketing platform for brands
 
Marketing, Full Time    New York, Anywhere in the United States    Posted: Thursday, May 27, 2021
 
   
 
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About Splash

At Splash we believe that nothing is more powerful than human connection. With that our goal is to bring people together at events in a meaningful way & how we communicate to potential attendees sits at its core.

About the Role

The Senior Integrated Marketing Manager will be responsible for the strategy & execution of integrated marketing programs that drive Splashs pipeline & revenue growth. The ideal candidate is an experienced marketer with deep knowledge of demand generation tactics & a passion for optimizing the sales funnel in a data-driven way. A highly visible role in the organization, the Senior Integrated Marketing Manager will own the marketing-generated pipeline number.

This role reports to the Director of Marketing & Communications & works closely with the entire Revenue organization.

You will:

  • Build the companys demand generation strategy
  • Conceptualize, manage, & execute integrated marketing programs, including ABM, email, content syndication, lead nurtures, webinars, etc.
  • Develop & implement campaign strategies that generate leads, MQLs, & opportunities for sales
  • Partner with the design team to create visually compelling campaigns
  • Partner with the Digital Marketing Manager to ensure campaigns are running effectively & efficiently across digital advertising channels
  • Collaborate with the product marketing team to develop content & other marketing assets to support demand generation throughout the funnel
  • Collaborate with the marketing operations team to optimize lead scoring & nurturing
  • Work with the revenue operations team to manage pipeline reporting & optimize funnel performance
  • Other marketing duties as assigned

Who You Are

  • 7+ years of marketing experience, with at least 4 years in a demand or integrated marketing function, ideally in a B2B SaaS environment
  • Strong track record of delivering results for & scaling demand generation programs
  • Data-driven with an analytical approach to understand whats working & whats not
  • An eye for effective content & quality design
  • Eager to build authentic relationships cross-functionally
  • As interested in high-level strategy as with tactical execution
  • Fantastic, proactive communication, including stellar writing skills
  • Thrive working in a fast-paced, dynamic work environment

What We Offer

We offer a competitive salary, company equity, flexible PTO, unlimited sick time, & 2 mental escape days per month (we call them ME days for short!). This position will be 100% remote as we are embracing a fully distributed working environment.

Salary commensurate with experience. We offer a full suite of benefits, medical, dental & vision.

What's Next?

If youre interested in joining our fun, ambitious, & hardworking team, please send your resume.  Splash is an equal opportunity employer.

At Splash, we believe that big ideas & great communities come from a team that celebrates diversity of all kinds. We are committed to being an equal opportunity workplace & encourage people from all backgrounds to apply. 

*We collect personal information (PI) from you in connection with your application for employment with Splash, including the following categories of PI: identifiers, 8 personal records, 9 commercial information, 10 professional or employment information, 11 non-public education records 12 & inferences drawn from your PI. 1314 We collect your PI for our purposes, including performing services & operations related to your potential employment. For additional details or if you have questions, contact us at [privacy@Splash.com].

 
 
 
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