WHO ARE WE?
The Creative team is responsible for all creative work across toys & product design, product development, marketing, photography.We're a diverse group of creatives coming from all sorts of backgrounds. We pride ourselves on being funny & innovative in order for us to create magical experiences for dogs & their people. We don't take ourselves too seriously, & love finding inspiration in unexpected places.
WHO WERE LOOKING FOR
The Director of Product Development & Strategy is responsible for making the strategic product decisions that guide the box assortment. Partnering with the Data/BI team they will draw on customer based insights that inform creative product briefs submitted to the creative product development teams. This person will also be responsible for guiding the post-hoc product analysis with the Data/BI analysts that will be communicated back to key business stakeholders. They are both strategic & tactical as they work with the Project Manager to develop responsible timelines & flag any competing priorities upward to the GM.
KEY DUTIES
- Responsible for overseeing all aspects of product selection for BarkBox subscription
- Improving customer experience (NPS/Product Scores) & retention
- Stays on budget & supports margin goals (Product COGs)
- Includes continuity, welcome, marketing products/GWPs, etc.
- Across all product categories: Toys, Treats/Chews/Eats, Home, Bright
- Delivers creative project briefs to the appropriate development team
- Partners with:
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- Planning & inventory teams to verify assortment needs and/or substitutions
- Creative team to develop the annual continuity theme calendar
- Data/BI teams to develop customer focused strategies that guide product selection & creative design briefs as well as monitor & analyze customer experience & product survey results
- Project Manager to develop responsible timelines for new & ongoing projects
- GM to deliver assortments that support business objectives and inform when there are competing priorities that fall outside of the allotted SKU budget for the month
EXPERIENCE
- 7-15 years of experience in Merchandising or a product strategy related field
- Experience working with design, sourcing & planning teams at a consumer goods company
- Strong analytical problem solving skills
- A passion for testing new concepts & pushing into new territory
- Monitor performance dashboards to analyze insights to cross-functional product development team
- LOVES dogs
SKILLS & QUALIFICATIONS
- Ability to build cross functional, trusted partnerships
- Strong partner to Data & Insights team to interpret large customer data sets
- Excellent organizational skills
- Analytical & curious
- Empathetic & customer centric
- Creative problem solver
- Bias to move quickly
- Goal-oriented
- Product obsessed
This position is a full-time, salaried position. It is located on-site at our office in New York City. We offer health insurance for both you & your pup, 401k, wonderful team lunches, cold brew on tap, & a dog to pet anytime you wish.
ABOUT BARK
Here at BARK, we love dogs & their people. Were looking to make all dogs happy throughout the entire world (were not kidding). Think Disney for dogs -- we make magic for dogs & their people through our products, events, & experiences.
Our ambition level is high, the opportunity is huge, & our love for dogs is through the roof!
We launched in 2011 with BarkBox, a monthly-themed subscription of all-natural treats & clever toys. Since then, we've shipped more than 70 million toys & treats to dogs across the world. We use all of that direct customer feedback to create new initiatives & ways to make magic between dogs & their people. Weve since expanded into other offerings as well, as we aim to become THE Dog Company for every family with a four-legged, belly-scratch-loving, interspecies family member.