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Bark & Co // new generation pet brand
Product, Full Time    New York City    Posted: Thursday, April 21, 2022
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The Creative team is responsible for all creative work across toys & product design, product development, marketing, photography.We're a diverse group of creatives coming from all sorts of backgrounds. We pride ourselves on being funny & innovative in order for us to create magical experiences for dogs & their people. We don't take ourselves too seriously, & love finding inspiration in unexpected places.


The Director of Product Development & Strategy is responsible for making the strategic product decisions that guide the box assortment.  Partnering with the Data/BI team they will draw on customer based insights that inform creative product briefs submitted to the creative product development teams. This person will also be responsible for guiding the post-hoc product analysis with the Data/BI analysts that will be communicated back to key business stakeholders. They are both strategic & tactical as they work with the Project Manager to develop responsible timelines & flag any competing priorities upward to the GM.


  • Responsible for overseeing all aspects of product selection for BarkBox subscription
  • Improving customer experience (NPS/Product Scores) & retention
  • Stays on budget & supports margin goals (Product COGs)
  • Includes continuity, welcome, marketing products/GWPs, etc.
  • Across all product categories: Toys, Treats/Chews/Eats, Home, Bright
  • Delivers creative project briefs to the appropriate development team
  • Partners with:
    • Planning & inventory teams to verify assortment needs and/or substitutions
    • Creative team to develop the annual continuity theme calendar
    • Data/BI teams to develop customer focused strategies that guide product selection & creative design briefs as well as monitor & analyze customer experience & product survey results
    • Project Manager to develop responsible timelines for new & ongoing projects
    • GM  to deliver assortments that support business objectives and inform when there are competing priorities that fall outside of the allotted SKU budget for the month


  • 7-15 years of experience in Merchandising or a product strategy related field
  • Experience working with design, sourcing & planning teams at a consumer goods company
  • Strong analytical problem solving skills
  • A passion for testing new concepts & pushing into new territory
  • Monitor performance dashboards to analyze insights to cross-functional product development team
  • LOVES dogs


  • Ability to build cross functional, trusted partnerships
  • Strong partner to Data & Insights team to interpret large customer data sets
  • Excellent organizational skills
  • Analytical & curious
  • Empathetic & customer centric
  • Creative problem solver
  • Bias to move quickly
  • Goal-oriented
  • Product obsessed

This position is a full-time, salaried position. It is located on-site at our office in New York City. We offer health insurance for both you & your pup, 401k, wonderful team lunches, cold brew on tap, & a dog to pet anytime you wish. 


Here at BARK, we love dogs & their people. Were looking to make all dogs happy throughout the entire world (were not kidding). Think Disney for dogs -- we make magic for dogs & their people through our products, events, & experiences.

Our ambition level is high, the opportunity is huge, & our love for dogs is through the roof! 

We launched in 2011 with BarkBox, a monthly-themed subscription of all-natural treats & clever toys. Since then, we've shipped more than 70 million toys & treats to dogs across the world.  We use all of that direct customer feedback to create new initiatives & ways to make magic between dogs & their people. Weve since expanded into other offerings as well, as we aim to become THE Dog Company for every family with a four-legged, belly-scratch-loving, interspecies family member.

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