Events  Classes  Deals  Spaces  Jobs 
    Sign in  
 
 
Casper is a sleep startup re-imagining the experience of purchasing a mattress.
 
Marketing, Full Time    New York    Posted: Monday, December 03, 2018
 
   
 
Apply To Job
 
 
 
JOB DETAILS
 

Looking for a job to get you out of bed?

Casper is looking to add a Senior Analyst to our Data & Analytics team. The Senior Analyst will touch all aspects of the organization to provide actionable, data-driven insights. Specifically, the Senior Analyst will work closely with our Marketing teams to define our customer acquisition & retention strategy. We are a data-driven company, so there will be no shortage of interesting questions to answer!

Casper (casper.com) is a global sleep company that launched in 2014 with an obsessively engineered, outrageously comfortable mattress sold directly to consumers. Its critically acclaimed sleep surface was developed in-house, has a sleek design, & is delivered in a small, "how did they do that?"-sized box. The company is one of the fastest-growing consumer brands of all time, & its product line has expanded to include sheets, pillows, a matching foundation, & a dog mattress. Casper was named one of Fast Company's 50 Most Innovative Companies in 2017, & its eponymous mattress was crowned one of TIME Magazine's Best Inventions.

We are deeply committed to building a diverse & inclusive workforce so that we represent all those who dream big equally.

When youre not catching zzzs, this is what youll do

  • Work with analytics leads to build out our marketing attribution capability, with a strong focus on building a best in class multi-touch attribution model
  • Lead the effort to build & own the marketing media planning process, drive marketing strategy & budget allocation through complex statistical modeling & analysis
  • Optimize & scale Caspers digital & offline channels (Social, Search, Video, OOH etc), & create models to uncover opportunities to improve customer acquisition efficiency
  • Partner with cross-functional teams to help develop & execute retention & loyalty strategies.
  • Carry out customer path analysis & predictive modeling to understand customer segmentation & lifetime value
  • Measure the performance of marketing campaigns, develop KPI reports that tell the story behind the data to non-technical team members & drive key marketing, digital product, & business decisions

Our dream candidate is...

  • Experienced as a Data Analyst or Data Scientist, preferably at an e-commerce brand with a high volume of complex data for 3-5 years
  • Well versed in multi-touch attribution methodologies & platforms & familiar with offline/digital acquisition channels
  • Experienced with managing marketing budget allocation across multiple channels. Marketing mix modeling experience a plus
  • Able to write complex SQL queries & expert in Excel. Fluent in Python or R is preferred. Solid understanding of open source data mining/data visualization software packages (e.g. pandas, scikit-learn, matplotlib) a plus
  • Experienced with applying statistics & machine learning research & techniques to real-world data
  • A strong communicator & a highly motivated self-starter. Flexible, adaptable, & able to work in an entrepreneurial environment

Yes, were friendly. Heres our story!

Casper (casper.com) is a global sleep company that launched in 2014 with an obsessively engineered, outrageously comfortable mattress sold directly to consumers. Its critically acclaimed sleep surface was developed in-house, has a sleek design, & is delivered in a small, "how did they do that?"-sized box. The company is one of the fastest-growing consumer brands of all time, & its product line has expanded to include sheets, pillows, a matching foundation, & a dog mattress. Casper was named one of Fast Company's 50 Most Innovative Companies in 2017, & its eponymous mattress was crowned one of TIME Magazine's Best Inventions.

The syrup on your waffles

  • Salary to pay your bills, a potential bonus for some splurging, & equity so that youre part of the Casper family.
  • Medical, vision, & dental insurance to help you with those coughs or cavities (too many waffles...).
  • 401K program so you can still spend money later in life.
  • Extra cash incentives for being healthy & fit (we actually give you money to track your sleep!).
  • Unlimited vacation policy. If you need time off just take it; we trust you!
  • Bi-weekly catered lunches to catch up with your teammates.
  • Free snacks & coffee, including a huge breakfast selection (10 types of cereal anyone?)
  • Nap pods, for those days when you stayed out a little too late...
  • A full gifted bed set when you join (mattress, sheets, pillows, the works)!

If you dream about this stuff this job is probably right for you. We look forward to learning more about you, but if youre feeling sleepy, take a nap before applying!

 
 
 
Apply To Job
 
 
 
 
 
© 2018 GarysGuide      About   Terms   Press   Feedback