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BetterCloud // SaaS ops mgmt platform
 
Product, Full Time    Atlanta    Posted: Wednesday, February 19, 2020
 
   
 
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BetterCloud is the first provider of SaaS Ops solutions to manage & secure the digital workplace. Over 2,500 customers in 60+ countries rely on BetterCloud to automate processes & policies across a companys SaaS application portfolio. A pioneer of the SaaS Ops movement, the company established the first-ever SaaS Application Management & Security Framework via two published books entitled The IT Leaders Guide to SaaS Ops - Vol. 1: A Six-part Framework for Managing Your SaaS Applications & Vol. 2: How to Secure Your SaaS Applications. BetterCloud is headquartered in New York City with offices in San Francisco, CA & Atlanta, GA.

Were looking for a Product Marketing Manager in Atlanta, GA to develop the positioning, messaging & go-to-market materials for BetterClouds Manage functionality. In this role, youll partner with our Sales, Product & Customer Success teams to deliver high-impact product positioning, collateral, use cases, & sales training materials. Your main focus will be on translating the value of our SaaS application management functionality to IT & security professionals. This position requires a self-starter with ideally a background in SaaS products who can run with direction & take initiative in a fast-paced & dynamic environment.

Requirements

  • 2+ years of experience in marketing SaaS products
  • Be a great storyteller by demonstrating success building company & product narratives.
  • Ability to create persona-based content for product users, senior technical decision makers & executives.
  • Knows how to drive success working with product, sales, partners & post-sales teams.
  • Excellent written & verbal communication skills, & the ability to produce stellar writing under tight deadlines.
  • Strong ability to plan & execute multiple projects simultaneously.
  • Team player & strong collaborator with a variety of people & teams.
  • Experience in the market & technology landscape in which BetterCloud competes.
  • Technical acumen, preferably a candidate that has experience in product related roles.
  • Quarterly travel responsibilities across our 3 offices.

Responsibilities

  • Develop value propositions, messaging, case studies, & collateral that supports engagement across our enterprise & corporate sales teams. You will lead the translation of technology capabilities into impactful product & solutions benefits that demonstrate business value.
  • Collaborate with Engineering, Product Management, Sales, & Marketing to create the strategic & tactical marketing plan to build & execute product marketing programs across multiple audiences. You will analyze & identify market opportunities along with customer pain points to highlight the value BetterCloud can bring.
  • Be an expert on our customers, target market, competitors, & product capabilities.
  • Comfortable presenting as an SME in front of audiences both internal & external.
  • Provide key messaging materials & assets to sales team to be repurposed for training of a rapidly growing team, both enterprise & corporate.
  • A content owner that can advance the quality & impact of demand generation activities & overall event experience.
  • Support general product & sales marketing initiatives including launches, conferences & events & PR.
  • Travel may be required throughout our 3 offices.

Compensation | Benefits

  • Competitive salary
  • Full benefits package
  • Stock options
  • Career growth with an industry innovator

BetterCloud is an Equal Opportunity Employer, including disabled & vets.

 
 
 
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