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Vayner Media // social-first digital shop
 
New York City    Posted: Tuesday, April 06, 2021
 
   
 
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JOB DETAILS
 

About VaynerTalent:

VaynerTalent, a VaynerX company, builds personal brands & businesses for high profile personalities (celebs, authors, executives, artists, athletes, experts & other visionaries). We believe that by harnessing the power of social & digital media, incredible people have the potential to become the worlds most impactful brands. We offer three key services to build platforms that scale stories, skills & expertise in a 2021 world: Talent Management/Representation, Digital Strategy & Content Production (on retainer), & Consulting Services.

Role: Digital Publicist, VaynerTalent

About You

You are a highly competent, organized & proactive publicist at heart, who is obsessed with social media & the nuances of the 2021 attention landscape. You are excited about connecting with hundreds of digital media outlets, content creators, podcast hosts, Talent bookers & influencers each week to build relationships on behalf of VaynerTalent, & place VaynerTalent clients (experts, authors, executives, public figures etc.) on the hottest & emerging digital platforms & shows. You move at lightning speed to make things happen day in & day out, but understand the importance of macro patience & big picture thinking. This role will report directly into the Senior Partner of VaynerTalent. 

Responsibilities

  • Develop & implement the digital/social PR plans for a variety of VaynerTalent clients -- from health & wellness experts to top voices in finance, marketing, sports, culture & beyond.
  • Research & create comprehensive media lists, keeping our team database updated in real time
  • Create compelling pitch materials one pagers, pitch emails, recaps, other media materials.
  • Pitch clients to appear on a high volume of hot & emerging digital platforms - podcasts, YouTube Shows, IGTV, Lives, Influencer Collaborations, Clubhouse Rooms & beyond. (You need to be excited about emailing/calling/texting 100 people/day). 
  • Manage all communications: pitching, scheduling, logistics,  tech check, coaching, following up to ensure social amplification, reporting, sharing insights with team
  • Work with VaynerTalent clients directly on best practices for each platform
  • Create daily & weekly digital publicity reports
  • Develop strong relationships with representatives at key platforms & outlets, top creators, producers & Talent bookers, with a specific focus on Podcasts, YouTube, Linkedin, Instagram, Linkedin -- acting as a liaison with all partners
  • Help manage the positioning & monitoring of social coverage of clients talent
  • Work with creative team to identify top quotes, clips, moments & messages from digital PR appearances, to be turned into social content
  • Provide limited administrative duties for the Senior Partner of VaynerTalent, managing calendar, contacts, travel & expenses

Qualifications/Requirements

  • 2 years of experience working in either public affairs or public relations at a media/entertainment company, PR agency, or Talent personality
  • Experience with outreach & relationships across podcasts, bloggers, & digital influencers preferred
  • Ability to manage upkeep of database via AirTable, Excel & other tracking tools
  • Excellent written & verbal communication skills required
  • Proven experience & success communicating with media outlets
  • Must be well organized & able to manage multiple projects
  • Must have a proven ability to think creatively & develop outside of the box solutions
  • Must be able to execute independently against a measurable strategy, with defined goals, objectives & KPIS
  • Experience with SEO, lead generation, associate marketing / referral traffic, crisis comms a big plus.
  • Strong understanding of building personal brand reputation, increasing awareness & cultivating community for personalities
 
 
 
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