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Mailchimp // marketing platform for small businesses
Design, Full Time    Brooklyn    Posted: Tuesday, September 15, 2020
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Mailchimp is a leading marketing platform for small business. We empower millions of customers around the world to build their brands & grow their companies with a suite of marketing automation, multichannel campaign, CRM, & analytics tools.

Were looking for a Senior Content Strategist to join our growing team. The ideal candidate is a strong communicator with experience executing content strategies across digital media. You will work closely with our writers & designers to create product marketing & educational content for small business marketers.

What you'll do here:

  • Collaborate with marketing, research, design, & product teams to understand requirements, identify users content needs, & align on business goals.
  • Advocate for content discovery & planning, ensuring the right content activities are prioritized & executed on cross-functional teams.
  • Align other content practitioners to create cohesive content experiences, including messaging strategy & voice & tone, across the customer journey.
  • Develop & communicate content strategy recommendations to project teams, including audit findings, sourcing plans, content types, template requirements, sitemaps & taxonomies, traffic analyses, etc.
  • Make recommendations that shape Mailchimps master content calendar, advocating for a user-centered, data-informed approach to content planning.
  • Test & refine content based on analytics, user feedback, & other performance data; present findings to leadership.
  • Facilitate content critiques, lead workshops on topics like content design best practices & brand voice, & advise partners on content execution.
  • Create tools, guides, & templates to empower colleagues to create their own great content & scale the discipline.

We'd love to hear from you if: 

  • You have 5+ years experience as a content strategist, content marketer, writer or related position
  • Ability to translate complex concepts into content that is clear, concise, & human.
  • An understanding of user experience & content optimization principles across channels (web, email, & social media) & devices
  • Familiarity with basic SEO principles
  • Experience working with content management systems
  • Bonus points for any related eCommerce experience
  • Strong communication, collaboration, & problem-solving abilities
  • Knowledge of Google Analytics or other analytics platform
  • Experience in a product-focused environment

Mailchimp is a founder-owned & highly profitable company. Our purpose is to empower the underdog, & our mission is to democratize cutting edge marketing technology for small business. We love Brooklyn & are happy to have a small but growing office with sunlight & views in the heart of Brooklyn Heights. We're centrally located at Cadman Plaza/Borough Hall, a short walk to the Brooklyn Promenade & within a few blocks of 9 subway lines (2, 3, 4, 5, N, A, C, F & R lines). Our headquarters are in the heart of Atlanta in the historic Ponce City Market, right on the Beltline. We offer our employees an exceptional workplace, extremely competitive compensation, fully paid benefits (for employees & their families), & generous profit sharing. We hire  humble, collaborative, & ambitious people, & give them endless opportunities to grow & succeed. If you'd like to be considered for this position, please apply below. We look forward to meeting you!

Mailchimp is an equal opportunity employer, & we value diversity at our company. We don't discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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