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Databricks
AI-based big data processing software
 
Marketing, Full Time    London or Munich    Posted: Wednesday, June 12, 2019
 
   
 
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JOB DETAILS
 

The DACH Regional Marketing Manager is critical to the success of Databricks Demand Generation across the DACH region. They will be expert at designing & implementing creative campaign strategies to help drive qualified leads, conversions to opportunities & pipeline, to meet aggressive business targets, & grow awareness across the DACH region. This is a cross- functional role, collaborating across marketing, SDR & sales teams to ensure successful delivery of all integrated campaigns & marketing initiatives to penetrate target accounts & increase consumption within established customers.

Mission

  • Drive territory strategy with sales stakeholders to build field marketing event & program calendars to increase awareness, drive engagement, generate leads, & support conversion rates
  • Run scalable & efficient field marketing programs that allow effective time rapid response to field sales requests
  • Plan & manage the flow of leads from field events into marketing automation systems & to sales team stakeholders to maximize pipeline generation & conversion
  • Effectively manage budgets & evaluate ROI of all campaigns
  • Evaluate partner & third party event co-marketing opportunities

Outcomes

  • Own the marketing mix for the DACH region, one of Databricks core international regions.
  • Generate qualified leads cost effectively across existing & new sources & channels, & improve conversions to opportunities by working closely with the SDR & sales teams
  • Develop compelling, targeted marketing campaigns & programs that successfully engage target accounts, generate & accelerate pipeline/opportunities for Sales
  • Work closely with the marketing team to incorporate content, SEO/SEM, social, website, events, & more, into cohesive integrated campaigns in DACH
  • Create & maintain metrics on campaign effectiveness & business impact, & generate insights from the data to continuously improve campaign strategies
  • Establish & maintain scalable processes that ensure best practices in campaign & lead management
  • Forge strong communications with sales, & support the SDR & sales teams on campaigns to improve conversion metrics across the funnel

Competencies

  • Experience managing events, including running other field marketing programs
  • Experience running other field programs beyond physical events (webinars, email campaigns, direct mail, etc.)
  • Experience holding event budget authority & managing budgets across an event series
  • Experience having pipeline building responsibility & accountability for sales
  • Hands-on experience with Salesforce.com & Marketo (building emails, lists & landing pages)
  • Demonstrated ability to manage multiple programs & priorities while remaining positive, flexible, & open to continuous growth & improvement
  • Proven success developing creative campaign plans supporting EMEA tech sales & understanding of GDPR
  • German fluency is essential for this role

About Databricks

Databricks mission is to accelerate innovation for its customers by unifying Data Science, Engineering & Business. Founded by the original creators of Apache Spark, Databricks provides a Unified Analytics Platform for data science teams to collaborate with data engineering & lines of business to build data products. Users achieve faster time-to-value with Databricks by creating analytic workflows that go from ETL & interactive exploration to production. The company also makes it easier for its users to focus on their data by providing a fully managed, scalable, & secure cloud infrastructure that reduces operational complexity & total cost of ownership. Databricks, venture-backed by Andreessen Horowitz, NEA & Battery Ventures, among others, has a global customer base that includes Viacom, Shell, & HP. For more information, visit www.databricks.com.

Apache, Apache Spark & Spark are trademarks of the Apache Software Foundation.

 
 
 
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