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Zola // wedding registry for the modern couple
 
Marketing, Full Time    New York    Posted: Friday, March 26, 2021
 
   
 
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JOB DETAILS
 

Lifecycle marketing is a vital function within Zola & the Senior Lifecycle Marketing Associate will support all CRM efforts & optimize customer communication channels (email, push & onsite).

This role requires a demonstrated record of flawless execution & creative problem-solving in addition to proficiency in the technical aspects of the role (e.g., html coding, creating complex life cycle series, ensuring data quality, understanding API calls & event data as marketing criteria). This position provides an excellent opportunity to collaborate cross-functionally to deliver high-impact results while having fun at a fast-paced & fast-growing startup.

Responsibilities:

  • Develop & fully execute customer communication strategies including promotional, lifecycle, acquisition, & transactional campaigns
  • Assist in managing the lifecycle marketing calendar across multiple channels & audience segments, ensuring right content in front of the right person at the right time
  • Support all aspects of campaign production (email, push, onsite assets, etc.):
  • Write clear & detailed creative briefs
  • Code (html) & schedule email & push campaigns
  • Recommend strategic segmentation & build target audiences
  • Test campaigns for quality; ensuring creative, copy, & links are correct
  • Test, analyze & report on campaign performance, making strategic recommendations for optimization
  • Support on-site promotions via creation & management of promo codes
  • Manage & collaborate on cross-functional projects with the creative, copy, product, business intelligence & tech teams
  • Assist in the relationship management of our third party service providers

Background:

  • 1+ years of CRM or Lifecycle Marketing experience managing direct customer communications
  • Bachelors degree
  • Experience working with the following:
  • Sailthru or other mid or enterprise tier email service provider
  • Business intelligence reporting tools such as Looker, Cognos, etc.
  • Working knowledge of HTML
  • Strong Excel skills; thinks vlookup & pivot tables are a breeze
  • Solid understanding of key performance metrics
  • Excellent communication skills, both verbal & through PPT / Excel

ABOUT ZOLA

We're Zola, the wedding company that will do anything for love. We're reinventing the wedding planning & registry experience to make the happiest moment in our couples lives even happier. From engagement to wedding & decorating your first home, Zola is there, combining compassionate customer service with modern tools & technology all in the service of love.

We built our entire platform from the ground-up in 2013, & quickly became the fastest-growing wedding company in the country. Our team has deep experience creating award-winning online & mobile products that are helpful, intuitive, & simply magical. Were proud to have investor partners including Female Founders Fund, Comcast Ventures, Goldman Sachs, Canvas Ventures, Thrive Capital & Lightspeed Venture Partners, among others.

We are passionate about supporting all forms of love, & were proud of our thriving community of over 1 million couples. We strive to hire a team that is as beautifully diverse as the couples getting married today, & we encourage individuals from every race, gender identity, age, sexual orientation, ethnicity, marital status, religion & perspective to apply. Zola will always be a place where every employee, couple, wedding guest, wedding vendor, & partner will be respected & accepted & valued.

Our headquarters are in NYC, & we have offices in Charlottesville & Montreal. Come work with us!

 
 
 
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