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Care/of is a personalized vitamin & supplement brand
New York City    Posted: Tuesday, January 29, 2019
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About us

Care/of ( is a fast-growing, venture-backed wellness startup. We make it easier & more enjoyable to shop for vitamins (and maybe even a little fun, too). Our technology makes it possible for people to get custom vitamin recommendations based on their diets & health goals, which we deliver in convenient daily packs with a touch of joy. We aim to help people feel empowered to make the right choices for their health by being transparent about the research backing up our recommendations & the quality of our products. Care/of launched in 2016 & is based in New York City. (And we're excited to meet you.

About the job

Care/of is seeking an exceptional & dynamic Head of Finance to help drive the company to the next level. Partnering with senior management & the Board of Directors, the CFO will continuously assess, design & develop, implement, manage, & refine the companys strategic financial initiatives, in support of both project-based & long-term capital-intensive plans & requirements that serve to profitably scale the business.


  • Provide insightful & trusted counsel to the CEO, senior executive leadership team, & the Board on both financial & broad-based business issues to understand real costs to the business, as well as value drivers.
  • Manage the companys capital structure, including planning for future debt & equity financing, if needed
  • Continuously improve financial modeling, forecasting, reporting & accounting. Lead planning & rolling forecasts process on a monthly / quarterly / annual basis to support attainment of companys growth objectives
  • Own Financial Operations including inventory management, logistics, supply chain management, real estate, & construction.


  • Experience as a senior financial executive (CFO or #2 Finance Executive) in a high-growth, e-commerce company or deep private equity experience with e-commerce companies
  • Understands value of a brand & is familiar with business models involving inventory
    and tangible goods.
  • Ideally someone who understands hourly workforces & manufacturing & fulfillment
  • Experience managing the following functions & capabilities; Financial Planning & Analysis, Finance & Accounting, Business Operations, Internal & External Auditors, Compliance, & Financial Strategy.
  • Business & operationally oriented with a strong FP&A skill set.
  • Hands-on leader with the ability to lead & retain a highly motivated & talented finance team.
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