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Life House // vertically integrated, lifestyle hotel management
 
Product, Full Time    New York City    Posted: Friday, April 30, 2021
 
   
 
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JOB DETAILS
 

OUR COMPANY

Life House is the first Silicon Valley-backed lifestyle hotel brand & management company. Life Houses mission is to make travel more meaningful & more accessible. We believe that authentic travel is a fulfilling & growth enhancing experience. We design, develop, & operate hotels using software & process innovation to drive down costs & increase revenues. We are seeking a Senior Product Marketing Manager to help lead the launch & growth of our new B2B software business.

ROLE

The Senior Product Marketing Manager will play a key role in shaping the direction of Life Houses new software products based on research & competitor analysis. They will work collaboratively with product managers, designers, & sales to develop the positioning & help shape the voice of the product & help it grow. Keys to success are an ability to assess & prioritize strategic opportunities, execute an ongoing set of marketing initiatives, analyze the impacts of each marketing channel & program, & continually optimize results. We seek a results-driven marketer with a strong record of achieving high growth. The ideal candidate thrives in ambiguous situations, & has experience creating marketing programs from scratch.

RESPONSIBILITIES

  • Be an expert on our competition & how they are positioned, & share that knowledge cross-functionally.
  • Generate user insights & utilize them to inform product & narrative development, in close collaboration with our Business Intelligence, Product, & Sales teams. 
  • Understand & document our buyers process, including where they get information, & the who, what, when & why behind the decisions they make. Then drive changes to our sales & marketing processes based on what you learn.
  • Understand & support our sales channels; train them on the problems we solve for our buyers & users; develop internal tools & external collateral & teach them how & when to use it.
  • Based on competitor analysis & working closely with internal stakeholders, help determine the optimal price for our products.
  • Manage the full lifecycle of product marketing initiatives for selling partners, defining the strategy & measurement.
  • Create, launch, measure & optimize marketing campaigns that drive product discovery & awareness, & acquisition, engagement, & retention for customers.
  • Act as the primary thought leader for the products you support externally, including speaking engagements & written works.
  • Effectively communicate the marketing performance, opportunities, objectives, strategy, & milestones to senior leaders & key stakeholders.

REQUIREMENTS

  • Bachelors degree or equivalent practical experience
  • 4+ years of experience in product marketing, strategic consulting or brand marketing of B2B SaaS products
  • Experience developing go-to-market strategies & launching new programs
  • Experience in project management, relationship management, and/or change management
  • Ability to translate technical requirements into narratives & stories highlighting the products benefits
  • Ability to be accountable, demonstrating high attention to detail & quantitative skills
  • Ability to collaborate & work effectively across functions & geographies
 
 
 
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