Marketing Operations Specialist
Location: San Francisco, CA- United States
Job ID: 20WD38961
Autodesk Construction Solutions' Marketing Operations team is looking for a Marketing Operations Specialist that will serve as our Outreach.io Administrator & support our efforts in lead routing & email automation. This role will act as a force multiplier through working closely with our business development team, facilitating their outreach through automation at scale. This role will be responsible for providing support for the global marketing & business development teams while utilizing marketing technology tools to implement & execute email automation best practices.
A successful applicant will be a solutions-oriented individual who finds both collaborating cross-functionally & thinking critically through workflow problems equally compelling. This candidate would benefit from joining an agile & innovative marketing operations team & would stay well informed on marketing strategy across the organization.
Responsible for providing administrator support for our Outreach.io configuration while working to continually optimize our existing workflows
Collaborate with demand generation & business development teams to create & A/B test Outreach sequences & templates, improve automation efficiency, & operationalize strategy
Support lead routing functions through LeanData & optimizing handoff of leads from marketing to business development
Create & maintain documentation for our Outreach.io & lead routing processes, & communicate changes & best practices with team members
Work with marketing program managers & business development managers to identify, troubleshoot, & correct any lead flow issues between Outreach & Salesforce
Become an expert in all aspects of Marketing Analytics, the funnel & systems necessary to generate them (database metrics, engagement metrics)
2-4 years of experience working in a Marketing or Sales Operations/Email Marketing Automation role
Experience working within a marketing database, eg. opt out preferences, segmentation, & lead routing
Organized & data oriented with great attention to detail
A strong communicator that can relay complicated processes to multiple teams with varying degrees of technical understanding
Inquisitive & curious by nature. Eager to solve problems & experiment
Approaches projects with automation & scalability in mind
Experience with LeanData or other lead routing solution
About Autodesk Construction Solutions
Autodesk has fully reimagined the construction business for the digital age, enabling companies to address the most important challenges they face today while preparing for new ways of working in the future. The Autodesk Construction Solutions (ACS) portfolio connects the office, trailer & field so customers can move seamlessly through each phase of a building's lifecycle - from design & preconstruction to construction, turnover & operations - with best-in-class solutions that include Assemble Systems, BIM 360, BuildingConnected & PlanGrid. General contractors, subcontractors, & owners around the world rely on ACS to win more work, enhance collaboration, speed decision-making, reduce risk, & improve overall project outcomes.
With Autodesk software, you have the power to Make Anything. The future of making is here, bringing with it radical changes in the way things are designed, made, & used. It's disrupting every industry: architecture, engineering, & construction; manufacturing; & media & entertainment. With the right knowledge & tools, this disruption is your opportunity. Our software is used by everyone - from design professionals, engineers & architects to digital artists, students & hobbyists. We constantly explore new ways to integrate all dimensions of diversity across our employees, customers, partners, & communities. Our ultimate goal is to expand opportunities for anyone to imagine, design, & make a better world.