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Asana // productivity software for teams
Product, Full Time    Dublin    Posted: Thursday, August 12, 2021
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The Product Marketing team at Asana develops clear & compelling messaging that inspires our customers to learn about, try, & adopt our product. Asanas incredible growth has been focused on our mission to help the worlds teams work together effortlessly, & we want you to join the team. Product Marketing at Asana works with many teams across the organization to provide enablement training & collateral to customer-facing teams, support events around the world, shape the product roadmap, drive product launches & create the narratives & demos to communicate the Asana story that inspires customers. 

We are looking for an experienced product marketer to help accelerate Asanas go-to-market strategy in EMEA. In your role you will be responsible for partnering with Revenue organisation, product-facing PMMs, Enablement & marketing to deliver messaging, content, & training for Asanas EMEA sales, customer success, & solution engineering teams to support major product launches, campaigns, & evergreen training. You will develop a deep understanding of our EMEA customers needs, the competitive landscape, & overall industry trends, & apply this knowledge to our positioning & sales materials.


  • Own product launch go-to-market strategy & enablement for Asanas EMEA sales, customer success & solution engineering.
  • Create & maintain marketing & sales collateral that spans the customer lifecycle, such as product data sheets, sales scripts, & business case materials with the goal of improving closed won rates & accelerating sales cycles.
  • Work closely with the EMEA sales & enablement teams to drive sales readiness & productivity.
  • Provide direct deal support for large strategic deals in EMEA.  
  • Partner with marketing & business development teams to develop content for customer-facing webinars & engagements.
  • Work with our research teams to understand market trends & develop deep category expertise to inform our positioning.


  • 8+ years of experience in Product Marketing and/or supporting sales teams within EMEA
  • SaaS product marketing & sales experience preferred
  • Experience working with & training sales teams to communicate product value to buyers
  • Exceptional written & verbal communication skills
  • Proven ability to influence cross-functional teams

About us

At Asana, we're building a better way to work, fueled by transparency, inclusion, & technology that is a force for positive change. Asana is a work management platform that helps teams orchestrate their work, from daily tasks to strategic initiatives, so they can move faster & accomplish more with less. For the past 5 years, we've been named a top workplace, including top 10 Great Place to Work Best Small & Medium Workplaces, #1 Fortune Best Workplace in the Bay Area for four years in a row, #8 Fortune Best Workplaces for Women, #14 Glassdoor Best Place to Work, & one of Ireland's Best Workplaces. After spending more than a year physically distanced, we are safely & mindfully returning our global teams to in-person collaboration, incorporating flexibility that adds hybrid elements to our office-centric culture. With offices all over the world, we are always looking for curious, collaborative, & mission-driven people to help us enable the worlds teams to work together effortlessly.

We believe in supporting people to do their best work & thrive, & building a diverse, equitable, & inclusive company is core to our mission. Our goal is to ensure that Asana upholds an inclusive environment where all people feel that they are equally respected & valued, whether they are applying for an open position or working at the company. We welcome applicants of any educational background, gender identity & expression, sexual orientation, religion, ethnicity, age, citizenship, socioeconomic status, disability, & veteran status.

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