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BetterCloud // SaaS ops mgmt platform
 
Marketing, Full Time    New York    Posted: Tuesday, December 10, 2019
 
   
 
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BetterCloud is the first SaaS Operations Management platform, empowering IT to define, remediate, & enforce management & security policies for SaaS applications. Over 2,500 customers in 60+ countries rely on BetterCloud for continuous event monitoring, quickly remediating threats, & fully automating policy enforcementwhich is why CB Insights & the New York Times named BetterCloud as one of 50 Future Unicorns in 2019. BetterCloud is located in New York City, San Francisco, & Atlanta.

Were a high energy, high growth SaaS company seeking a Marketing Campaigns Specialist to join the Growth Marketing team. The Marketing Campaigns Specialist will have 1-3 years of marketing experience, preferably in a B2B organization, & will play a key supporting role in the Growth Marketing team. This role will be based in our New York office.

Requirements

  • 1-3 years of B2B marketing experience
  • Experience with marketing automation software & CRM (Marketo & Salesforce)
  • Understanding of marketing fundamentals, including marketing/sales funnel, personas, & campaign-level KPIs
  • Experience with Google apps
  • Success working with tight deadlines & turnaround times
  • Great writing & communication skills & an appetite to understand technical subject matter
  • Highly organized with tireless attention to detail
  • Ability to track projects & report on progress
  • Excellent analytical skills & ability to aggregate data from multiple sources
  • A can-do attitude & a willingness to roll up your sleeves as part of the team

Responsibilities

  • Support the Growth team by organizing campaigns & webinarsfrom planning & logistics to content preparation & promotion
  • Support activities that drive lead gen & conversion through funnel stages from MQL to opportunity creation
  • Manage weekly live demo & webinars, including scheduling, content management, promotion, landing pages, on-demand video creation, & email follow up
  • Manage direct mail sends in Sendoso, from list creation to execution
  • Work with marketing operations on tracking campaign ROI
  • Write compelling copy for email campaigns, paid ads, & landing pages
  • Organize digital materials to enable internal teams with easy access
  • Coordinate with demand gen to support ABM campaigns & ADR alignment
  • Continuously learn about our product, users, & community, & support customer marketing programs
  • Brainstorm campaign ideas with content, digital & demand gen team members
  • Support nurture campaigns, including email marketing, to nurture inbound leads through the funnel

Compensation | Benefits

  • Competitive base salary
  • Full benefits package
  • Stock options
  • Career growth with an industry innovator

BetterCloud is an Equal Opportunity Employer, including disabled & vets.

 
 
 
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