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Vayner Media // social-first digital shop
Media, Full Time    Los Angeles    Posted: Wednesday, January 06, 2021
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In A Nutshell:

Our Media Analysts plan, run, & optimize media campaigns across various digital platforms (ie Facebook, Google, Amazon, LinkedIn, etc.)  They ensure the performance & execution of our client's campaigns are running as efficiently as possible, constantly working to improve campaign performance, insights collection & takeaways, & generally strive to over-deliver to clients.  

What Youd Do:

  • Bid & place campaigns within various digital platforms (ie: Google, Facebook, Amazon, etc) & manage the ongoing real-time optimization of live media to ensure client goals are met and/or exceeded.
  • Ensure campaigns are pacing according to the media plan by monitoring performance & making changes when necessary.
  • Manage campaign budget across various platforms daily, weekly, & on a quarterly basis.
  • Collaborate with Media Planners on upcoming campaigns determining best platforms, target audience, & creative strategies to implement.
  • Gradually work up to communicating with clients making recommendations by calling out key insights from campaign reports to optimize performance.
  • Assist with client-facing campaign reporting: pacing reports, campaign build, ad-hoc analysis, high-touch optimizations, reporting.
  • Assist in the training & development of new Media Analysts onboarding to the Media team.

What Youve Got:

  • Internship or 1 year experience working within Media Buying or Planning with entrepreneurial street cred and/or BA/BS degree (Economics, Mathematics, Statistics, or Finance a plus). 
  • Advanced skills in Excel including pivot tables, V-Look Ups, & macros.
  • Experience across buying/biddable platforms in any of the following a plus: 
    • Social: Facebook/Instagram, Twitter, Snapchat, Pinterest, LinkedIn, TikTok
    • Amazon (AMS, Amazon DSP, AMG)
    • Programmatic Display/Video (DV360, The Trade Desk, AppNexus, etc.)
  • You are driven & hungry for success, & always want to learn more.
  • You are a team player who enjoys collaboration
  • You have a proven record of managing multiple projects at once
  • You have the ability to stay highly organized & efficient in a fast-paced, high-energy environment
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