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Vimeo // platform for watching, uploading & sharing videos
 
New York City    Posted: Thursday, July 07, 2022
 
   
 
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JOB DETAILS
 

Vimeos marketing team is searching for a talented, passionate, & analytical Director of Events. The ideal candidate will thrive in a fast-paced environment & have a passion for driving demand for B2B SaaS products.

In this role, you will be responsible for driving awareness, demand, & expansion for Vimeos world-class video solutions for businesses of all sizes. The ideal candidate will have extensive strategic & tactical experience with both virtual & in-person events. 

In this role you will be responsible for planning & executing events at all scales & stages of the funnel, & working cross functionally (and with outside contractors) to deliver events & event activations, with video marketing as a core component. In addition to your functional responsibilities, you will be an event marketing subject matter expert, with a strong point-of-view on what success looks like, & you will have an opportunity to share best practices with other marketers externally, & feedback with our product teams internally as a part of your role.

What youll do:

  • Lead event activations within the overall business objectives, product roadmap & marketing strategy
  • Build a multi-year growth plan for owned & sponsored events (both virtual & in-person)
  • Work with community, demand, partner, & customer teams to create delightful & impactful experiences across all touchpoints for pre-event, event, & post-event moments
  • Develop compelling event programming with the right mix of storytelling, customer experiences, & by featuring our own thought leaders & product experts to drive audience interest, attendance, engagement & pipeline
  • Partner with demand generation & performance marketing teams to drive audience acquisition both pre & post event
  • Develop scalable & repeatable processes that make event planning & promotion more efficient & effective
  • Present regular event reports & provide thoughtful recommendations based on data-backed insights & qualitative feedback

Skills

  • 10+ years in event management, with 5+ years leading teams (either in-house or contractors)
  • Demonstrated ability to create net new event programs & drive business impact
  • Experience working in an integrated marketing/demand gen organization
  • Positive & motivated self-starter
  • Lead & influence with executives & cross-departmentally
  • Excellent budget management & project management skills
  • Excellent written, verbal, & visual presentation skills
  • Creative, collaborative, & resourceful
  • Data-driven mindset focused on setting & measuring KPIs & pipeline metrics
  • Working knowledge & comfort working in Salesforce, Marketo, Instapage, Wordpress, Figma a plus

Vimeo (NASDAQ: VMEO) is the worlds leading all-in-one video software solution. Our platform enables any professional, team, & organization to unlock the power of video to create, collaborate & communicate. We proudly serve our growing community of over 260 million users from creatives to entrepreneurs to the worlds largest companies.

Vimeo is headquartered in New York City with offices around the world. At Vimeo, we believe our impact is greatest when our workforce of passionate, dedicated people, represents our diverse & global community. Were proud to be an equal opportunity employer where diversity, equity, & inclusion is championed in how we build our products, develop our leaders, & strengthen our culture.

Learn more at www.vimeo.com

Learn more at www.vimeo.com/jobs

 
 
 
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