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Yelp // local business reviews
 
Marketing, Full Time    Remote, California, United States    Posted: Tuesday, April 06, 2021
 
   
 
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JOB DETAILS
 
Yelp is seeking a highly experienced Marketing Manager to take our paid social initiatives to the next level. If you live in that rare sector of the Venn diagram, where creative meets analytical, organized meets agile, empathy meets optimization, & strategic meets technical, then read on! If you have managed considerable yearly budgets, executed worldwide & local campaigns, & automated processes that are high scale yet deeply granular, robust & yet flexible, efficient & authentic, we want to hear from you. If you are equally respected as a B2C expert & a collaborative cross-functional partner, & if you're seeking to make an immediate impact at a company that's neither too big nor too small, with strong momentum & tremendous upside, then this could be the role for you!

About Yelp:
Tens of millions of people all across North America rely on Yelp to find small businesses to meet their every need. From ordering pizza to hiring a plumber, or getting a pet groomed, Yelp is one of the largest & most trusted communities of consumers & business owners in the world. But we're not done yet. Consumer needs & competitors are constantly changing. We have work to do to establish Yelp just as strongly as the place to hire service professionals as it is to read restaurant reviews. We have more content & product features to offer, designed to address the needs of every consumer persona, at just the right point in their lifecycle. We have more marketing channels to communicate through, enabled by more powerful tech, informed by richer data, & a growing team to execute against ever-bolder strategies.  

Consumers & business owners have never needed our help more than now. COVID-19 has forced millions to adapt to working from home, to order more food & services to their door, & to pay more attention to cost, quality, & safety, making Yelp's comprehensive business listings & trusted content more important than ever. As restaurants adapted to delivery & outdoor dining, yoga studios & tutors have started to offer virtual classes, while bike stores & mobile pet groomers are busier than ever. With more of us working from home, movers, contractors, & gardeners are seeing record demand. 

Yelp has launched new product features & services to help people find & engage with businesses they can trust. This gives the Marketing team a greater opportunity to connect each consumer to the right business, at the right time, through the right channel.

About the Role:
As the Marketing Manager responsible of Paid Social, you will work closely with the Senior Performance Marketing Manager in executing top-tier acquisition strategies on Facebook, Instagram, Snapchat & more. You will also have to collaborate with leaders from Product, Strategy & the broader Marketing team as we navigate ambitious strategic initiatives. We expect the person in this role to be the subject matter expert in all things related to Paid Social.

This is a full-time remote position based in the United States.

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