Fullscreen is looking for a Senior Manager, Measurement & Insights (Temp) to enhance Fullscreen's value to our advertising partners through groundbreaking research & insights. This role will be an integral part of the Data Strategy & Analytics team - blending platform data & primary research to deliver insights-fueled narratives that elevate industry intelligence & reinforce Fullscreen as a curator of business-critical learnings. This role will aid the Measurement & Insight team by leading the design, implementation, analysis, & communication of custom studies for target audiences & programming. This is a role that will report to the VP, Data Strategy & Analytics & is US remote-based ideally located in EST.
Help design & execute early stage concept & development tests, talent evaluations, category deep dives, creative evaluations, brand research, etc. via both qualitative & quantitative research methods
Collaborate with the team to draft & edit questionnaires, recruitment screeners & full/topline reports & presentations
Manage our always-on, proprietary youth panel
Design & implement measurement frameworks for new business pitches
Utilize internal data & 3rd party vendors to develop cutting-edge effectiveness products to take to market that will help measure clients' return on investment & business outcomes (brand awareness, sales, LTV, etc.)
Present attribution results & consumer insights presentations to clients in-person & at larger forums including conferences & events
Stay abreast of generational & social media industry news, trends & best practices
Required Skills & Experience:
7+ years of consumer insights or ad effectiveness experience at a media company or advertising agency
Expert knowledge & proven application of a wide range of quantitative & qualitative research initiatives & methodologies to solve business objectives, including: survey development & execution, segmentation, advertising effectiveness, panel research, ethnography, focus groups, brand tracking, competitive intelligence, etc.
Experience with audience measurement (Nielsen, comScore), location attribution, sales lift, & multi-touch attribution providers
Strong quantitative skills, including both analytical abilities as well as familiarity with advanced analysis tools (Qualtrics, SPSS, Tableau, etc.)
Exceptional written & oral communication skills, & experience presenting to large groups- you're articulate & engaging, & able to bring your stories to life.
Interest in kids, youth, & generational research