Netflix is revolutionizing the world of entertainment around the world both for consumers & for partners: we want our shows to be ubiquitous, granting access to them to everybody with any device & any operator.
We have an amazing opportunity to join the Japanese + Chinese Language Marketing Partnerships team as a Marketing Partnerships Manager - Japan, Taiwan & HK. The ideal candidate is passionate about content, is entrepreneurial at heart, & finds joy in creating buzz-worthy marketing campaigns with our partners. The person will be responsible for managing the local partner marketing campaigns & relationships with partners ranging from MVPD's to mobile carriers (KDDI, Chunghwa Telecom) & device partners such as Google, Sony, & PlayStation.
We are looking for a seasoned marketing professional who has experience managing & growing relationships with partners & is passionate about owning the full life cycle of partner marketing projects from idea to execution across our acquisition partners as well as brand partnerships. The role will report to the Manager of Marketing Partnerships, Japan.
Netflix in Japan
In August 2020, Netflix surpassed 5 million subscribers in Japan, less than 5 years after Netflix became available for Japanese consumers in September 2015.
Japan is a strategic market in Netflix's continued international growth. Since launching in the market in September, 2015, our content library has doubled. In addition to a wide selection of Western entertainment content, we have continued to invest in Japanese content consisting of original films, series, anime, reality shows, & documentaries. Some titles that come to mind are The Naked Director, Ghost in the Shell: SAC_2045, Followers, Alice in Borderland, Arashi's Diary - Voyage & more.
In 2021, Netflix will double down on our Japanese investment in order to continue our curation of a compelling content library made up of original & licensed titles across live action, anime categories. This aggressive content investment by Netflix is industry leading across the Subscription-Video-on-Demand (SVOD) & VOD segment.
We continue to grow our Tokyo office as we expand our functions across content creation, marketing & business development. Our partnerships in Japan continue to expand as our market penetration grows. In addition to two of the top three major mobile carriers, & a nationwide engagement with cable operators, we have deep relationships with all the top consumer electronics manufacturers, making our service & content easy to access for consumers across Japan.
Netflix in Taiwan & HK
Our Chinese language content slate continues to grow since 2020. To springboard into the Chinese language speaking diaspora across various Chinese language speaking countries, Taiwan & HK play a strategic geographical positioning to amplify our Chinese language slate. Some representative titles from our Chinese language content slate are : Victims' Game, Nowhere Man, Little Big Women, & Ying Yang Master : Dream of Eternity. Our partnerships in Taiwan & HK with the operator partners (think Chunghwa Telecom, Taiwan Mobile, CSL/1010, PCCW) are established, & are gradually growing. Our consumers in the region have a wide variety of choices of entertainment, both local & foreign. Our membership growth is commensurate with our content slate growth, & our continued marketing initiatives in making Netflix the go-to source of high quality & diverse source of entertainment.
The Marketing Partnerships team is responsible for driving conversation-worthy partner marketing initiatives to further gain memberships & generate buzz in the local market. We manage three main categories of partners : 1) acquisition partners such as KDDI, J:COM, & 2) brand partnership partners such as Coca-Cola & Levi's, 3) consumer products partners to develop merchandise as a standalone project, or in conjunction with other brand partnerships & marketing initiatives.
The primary focus of the team continues to be on acquisition partnerships working cross functionally with Business Development, Legal, & Product teams to further develop existing & new acquisition partners to drive sign-ups via marketing promotions. Brand partnership & consumer products marketing initiatives are within scope, however, at a lighter portion of the balance.