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Zola // wedding registry for the modern couple
Product, Full Time    New York City    Posted: Thursday, September 01, 2022
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Who we are:

Zola, the fastest growing wedding company in the country, is seeking a Senior Product Analyst to provide data-driven solutions to business & technical challenges. Our business spans diverse areas focusing on the customer user journey to their wedding, e-commerce purchases & communication with thousands of vendors across the country via our marketplace platform. 

About this role:

The Senior Product Analyst, will be a primary thought partner to product, marketing & engineering  teams on everything data but with a strong focus on Product Analytics. This position will be integral to the end-to-end product development process: from informing product requirements to evaluating the impact of our products post-launch. Most importantly, youll help to drive a culture of product development in which product & technology teams are endlessly curious, ask great questions, & are reliably able to answer these questions quickly, easily, & accurately.

About our data tech stack:

Data warehouses: Redshift & Postgres
Scheduling/Orchestration: Airflow / dbtcloud
ETL | ELT: Custom python, Fivetran & dbt
Data Platform: Segment, Hightouch
Business Intelligence: Looker

What youll do:

  • Partner with product teams to advise on product analytics needs, understanding analytics trade-offs which inform feature prioritization, metrics & goals, & user journeys, & to accelerate decision making.
  • Have ownership of tracking analytics events plan & collaborate with Product, Engineering, & Analytics Engineering to ensure proper tracking & instrumentation of new product initiatives & features
  • Lead advanced, ad-hoc analytics projects to understand user behavior & long-term trends to identify opportunities for improving user acquisition, engagement, experience, value, & retention
  • Define core product & feature metrics & develop reporting & self-serve experiences in Product Analytics solutions & BI to guarantee consistent & efficient access to these metrics
  • Play a foundational role in building a data culture at Zola by defining standards & practices for how cross-functional product development groups work with data & providing a strong voice for a data-informed point of view
  • Collaborate cross-functionally to share best practices, insights & innovations

Skills & Qualifications:

  • 3-5 years of professional experience in the data analytics field
  • Extensive experience with event-tracking tools like Amplitude, Mixpanel, Heap, & Indicative, with proven experience in defining & managing the implementation & governance of these tools
  • Fluency in SQL & with the ability to translate business questions to queries
  • Solid understanding of customer-centric digital product analysis
  • Experience with a scripting language like Python or R a plus

About you:

  • Curiosity to understand the business impact of product changes & ability to uncover the drivers
  • Strong product sense & ability to determine priority of feature changes based on impact
  • A track record of working autonomously, with strong organizational & time management skills
  • A desire to continually keep up with advancements in data best practices & strives to incorporate them whenever possible

What to expect from the hiring process:

  • A introductory call with the Talent Team
  • A conversation with the hiring manager
  • A cross functional panel interview that includes:
    • A technical assessment (SQL fluency)
    • A case study question (Event tracking analytics)
    • Final executive interview

More about the team:

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