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Peloton // connected indoor fitness cycles
New York City    Posted: Thursday, July 07, 2022
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Peloton is looking for a strategic & business-minded Director, Consumer Strategy & Insights to join our growing team! This person will lead key projects from strategy through execution, collaborating with cross-functional leaders across Marketing, Media, Membership, Creative, International, & Product teams to answer relevant business questions & inform decisions. The ideal candidate has extensive experience working with elite consumer brands, is passionate about the consumer experience, & has a talent for data story-telling. They are highly skilled in translating data-driven insights into marketing actions & business recommendations. Reporting to the Senior Director, Consumer Strategy & Insights, this is an opportunity for the right person to help shape the companys current marketing efforts & future go-to-market strategies.


  • Define research needs & lead complex qualitative & quantitative research to inform key business initiatives, guiding team members in that work when relevant
  • Focus areas may include global brand tracking, consumer profiling, & journey mapping, research informing product development & positioning, & creative testing & optimization
  • Synthesize research findings into informative observations with clear, useful business implications & strategic recommendations, working closely with leads of partner organizations
  • Regularly present & communicate findings to senior leadership in a clear & compelling way
  • Lead discussions that help inform decision-making across the business
  • Elevate the consumer strategy aspect of our work
  • Continuously refine how we improve on our target audience & customer understanding, uncovering compelling insights
  • Serve as a key leader contributing to the development & growth of the Insights team, sharing standard methodologies & mentoring team members
  • Act as the voice of the consumer & become knowledgeable on Pelotons brand, products, target customers, & Members
  • Understand purchase barriers across products & markets & identify solutions with cross-functional teams to address them


  • 8+ years of marketing strategy or consumer insights related experience working with world-class consumer brands at a leading consultancy, agency, or in-house marketing team
  • MBA is a plus
  • Deep expertise in carrying out & managing primary/secondary research, including mixed methodologies (quantitative & qualitative) & well-versed in a variety of research techniques & survey methodologies
  • Outstanding at finding trends in the data, articulating & translating insights into strategic recommendations
  • Demonstrate a strong understanding of brand strategy & an ability to lead broad brand tracking & consumer profiling initiatives.
  • Comfortable navigating large datasets & a demonstrated willingness to get their hands dirty with internal reporting tools
  • Proven track record working with diverse cross-functional teams & agencies across multiple geographies. Adept at guiding groups with divergent opinions toward a unifying decision, drawing upon data to ground decision-making
  • Experience leading, coaching or managing individual contributors
  • Is forward-thinking, very organized, & skilled at managing complex workstreams & multiple vendor relationships
  • Excellent communication & data storytelling skills, including the ability to clearly present findings & recommendations to senior leadership
  • Is an independent, strategic, & creative problem solver who is a strong teammate (no job is too small or too large) & who is willing to take on additional responsibilities as vital
  • Brings a strong passion for Peloton's brand & products, the fitness category, & consumer brands more broadly



Peloton is the leading interactive fitness platform globally, with a passionate community of 7 million Members in the US, UK, Canada, Germany, & Australia. Peloton makes fitness entertaining, approachable, effective, & convenient, while fostering social connections that motivate its Members to commit to their fitness journeys. An innovator at the nexus of fitness, technology, & media, Peloton reinvented the fitness industry by developing a first-of-its-kind subscription platform that seamlessly combines the best equipment, proprietary networked software, world-class streaming digital fitness & wellness content, & best-in-class fitness experts & Instructors.

At Peloton, we motivate the world to live better. Together We Go Far means that we are greater than the sum of our parts, stronger collectively when each one of us is at our best. By combining hardware, software, content, retail, apparel, manufacturing, Member support, & so much more, we deliver an exhilarating fitness experience that unlocks our members' greatness. Join our team to unlock yours.

Peloton is an equal opportunity employer & committed to creating an inclusive environment for all of our applicants. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. If you would like to request any accommodations from application through to interview, please email:

Peloton has a COVID-19 vaccination policy to safeguard the health & well-being of our employees & customers globally. All employees based in the U.S. & Canada are required to provide proof of vaccination, unless the employee has a Peloton-approved reasonable accommodation or as otherwise required by law.
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