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Rue La La // e-commerce destination for private sale boutiques
Marketing, Full Time    Boston, New York    Posted: Thursday, January 21, 2021
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The Role:

The Senior Analyst, Growth Marketings will join an entrepreneurial, analytical marketing team focused on accelerating growth & will support strategy formulation & execution to drive top-line growth via new customer acquisition. As a part of the Growth Strategy team, this role will also gain exposure to technology, media, advertising, retail & fashion, a focus on learning & professional development with experienced managers, and, most importantly, a fun team of analysts & managers who enjoy working together.

What youll accomplish:

  • Manage multi-million dollar marketing campaigns, focusing on acquiring new customers, in channels like Google Shopping & Fashion Aggregators  
  • Help formulate & execute marketing strategies to achieve business goals
  • Develop close partnerships with our digital marketing partners & a gain deep understanding of the levers we can pull to optimize for success
  • Monitor marketing channel performance metrics & utilize data to optimize & accelerate channel growth
  • Partner with innovative digital marketing companies to utilize new tools, techniques & advertising strategies
  • Collaborate with internal stakeholders across Marketing, Creative, Product Management, Technology & Buying/Merchandising to develop strategies & guide execution
  • Contribute to the overall customer acquisition marketing & growth strategy


You have

  • 3+ years experience in digital marketing (with feed/product catalog based marketing channels) or a quantitative field  
  • BS/BA in Marketing, Business, Economics, Mathematics or other concentrations with a significant quantitative focus
  • Track record of high achievement as demonstrated by GPA (3.5+) & professional trajectory
  • Strong interest in retail, e-commerce, fashion and/or B2C marketing
  • Exceptional analytical horsepower & data-driven problem-solving skills
  • High tolerance for ambiguity with proven ability to drive to action
  • Ability to multi-task & thrive in a dynamic, fast-paced organization
  • Excellent communication & interpersonal skills
  • An innovative, positive, & self-directed attitude

Bonus points for

If youve got everything going on above, youre already a strong fit. If you have the following too? You earn some extra credit from us.

  • Prior experience in e-commerce or retail industries
  • Experience managing a budget & knowledge of P&L best practices
  • Experience using BI/visualization tools (Excel, Tableau, etc.)
  • Design of experiments & measurement in marketing 

KEYWORDS:  Google Ads, Google Adwords, Google Ads Certified, product listing ads, feed optimization, product catalog 


Rue Gilt Groupe combines world-class merchandising, technology & marketing to create the most engaging & satisfying online shopping experience available. Each day, 35+ million loyal members turn to Rue La La & Gilt for everything from women, men & children's apparel & accessories to home dcor & exclusive experiences. Our approach to retail brings excitement to online shopping in a way that not only strategically supports our brand partners, but also inspires our members daily. 

This Company is an equal opportunity employer, & selects individuals best matched for the job based upon job-related qualifications regardless of race, religion, color, creed, sex, sexual orientation, age, ancestry, national origin, gender identity, genetic information, disability, pregnancy, veteran or military status or any other status or characteristic protected by law

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