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Trov // on-demand insurance platform
Marketing, Full Time    Danville, CA, New York City or London, U.K.    Posted: Saturday, December 07, 2019
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Trov is the world's leading insurance technology platform, enabling the new ways people live, work, & move.

The Marketing Manager (MM)is responsible for leading & contributing to projects that drive revenue growth. The MM will report directly to the GM of Trv Mobility & be responsible for the development & management of broad-based B2B marketing programs, implementation & results. This person will manage marketing efforts for MBU brand position & awareness. They will manage lead generation, web site development & content curation/creation, & sales collateral. This high-impact role will work across multiple functions.

Your main responsibilities will include:

Collaborate primarily with the GM, Trov Mobility (as well as the business development team) in executing the companys MBU marketing strategy & programs (internal/external branding, lead generation, advertising/sponsorships, events, digital marketing) in order to support the companys business objectives. Focused on acquiring & retaining new customers through the management of all online & offline marketing programs including, webinars, content syndication, email, social, lead nurturing, channel marketing & analytics. Collaboration with an array of cross-functional team members & external vendors is essential to increasing marketing's contribution to revenue. This position requires a candidate with a blend of strategy, technical, creative, analytic & project management expertise.

This position will:

  • Oversee marketing lead generation

  • Provide short & longer-term market forecasts, reports, & trends to assist business development in the acquisition of B2B clients

  • Lead & ensure the consistency in the messaging, branding, content, & look-and-feel of all internal & external communications & marketing materialscoordinating & socializing with content, creative, sales & broader organization

  • Perform industry & competitive analysis to inform the sales process & help positioning & messaging

  • Perform ongoing tracking & reporting on B2B marketing initiatives

  • Develop & execute B2B marketing plans that may include email campaigns, participation in industry conferences & events, webinars, & website updates

  • Any other duties as may be assigned

Experience & Qualifications:

  • Bachelors Degree & 3+ years marketing experience required; a minimum of 2 years of experience directly managing B2B digital marketing programs with proven ability to deliver consistently strong measurable results
  • Proven track record managing marketing pipeline generation, including managing campaigns from concept to ROI analysis
  • Direct Fintech or Insurtech experience
  • Excellent communication skills strong written & oral communication skills
  • Strong analytical skills; including experience reviewing performance results & making recommendations for future actions
  • Strong financial & business acumen
  • Dynamic, motivating, & entrepreneurial-minded with an internal drive to continuously hit goals & deadlines. Proactive mentality with curiosity & desire to learn.
  • Exceptional organizational & project management skills, ability to manage multiple projects, ability to meet deadlines, & strong attention to detail
  • Proficient computer skills in MS Office including Word & Excel & PowerPoint.
  • Must be very comfortable with continuously changing opportunities & priorities
  • Team player with ability to work cross-functionally
  • Email, database, & digital marketing experience

What we offer:

  • Paid medical benefits for you & your family
  • Competitive salary & equity
  • The latest tech & tools to get the job done your way
  • Flexible & remote working when needed
  • Unlimited PTO policy, paid holidays, & your birthday off

Other Details:

This is a full-time position in the Danville, CA, New York, NY or London,

We are an equal opportunity employer & value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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