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Vayner Media // social-first digital shop
New York City    Posted: Thursday, April 08, 2021
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VaynerMedia is a digital agency that helps Fortune 500 companies tell their stories. Our expertise in strategy, creative, photo & video production, & ad buying yields work that drives actual business results. We day-trade consumer attention, guiding our diverse clientele to focus on the platforms that command the attention of their specific customers, whom we captivate with the highly targeted videos & content we develop. With offices in New York, London, Singapore, Los Angeles, & Chattanooga, TN, we market for the year we live in, we live & breathe emerging technology & we are always growing.

What You'd Do:

  • Own the day-to-day relationship with client & contribute to the development of agency best practices around eCommerce analytics: measurement, learning agenda development, reporting, etc.  
  • Lead the development of a robust learning agenda that measures the success of the eCommerce media plan. 
  • Scope, prioritize, execute/interpres test results & establish hypotheses to measure success
  • Aggregate learnings for share-out to key client stakeholders
  • Build centralized reporting process to ingest large volumes of data into a common data model, to power intuitive dashboards. 
  • Establish relationships with eCommerce partner data teams to troubleshoot & resolve data issues as they arise. 
  • Visualize data based on client specifications, business goals, & KPIs making recommendations, & tailoring reports to meet ongoing client needs.
  • Provide thought leadership & support of client's Media Mix Model process

What You've Got:

  • 3+ years experience in marketing analytics with entrepreneurial street cred or a degree in business, marketing, information science, engineering, economics or any related field
  • Strong storytelling capabilities & deep experience with data visualization tools such as Tableau or equivalent 
  • Experience with omnichannel attribution, Performance Marketing, and/or closed-loop attribution 
  • Proficiency with Python & SQL
  • Thorough understanding of data modeling
  • Experience leading & managing a teams or an individual 
  • Advanced skills in Excel including pivot tables, V-Look Ups, & macros
  • Experience with campaign analyses working within digital platforms including Amazon & major industry players
  • Experience working with analytics, attribution & measurement systems such as Google Analytics, Nielsen, IRI, Millward Brown, Oracle
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