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What you build & where it takes you shouldn't be limited by the capabilities of your database. We created CockroachDB to be the most highly evolved, cloud-native, distributed SQL database on the planet. Making scale so simple, you don't even have to think about it. Making data so resilient, it becomes impossible to destroy. Making delivery so seamless, your apps run anywhere. Join us on our mission to build a different breed of databaseone born in the cloud & built from the ground up to help companies of any size scale fast, survive disaster, & thrive everywhere.

About the Role

In this strategic role, you will analyze & understand the dynamic competitive landscape of the largest software market on the planet, the database market. You will create & deliver critical technical & GTM assets to internal stakeholders that will help them understand the position of Cockroach Labs within this market & how we compete against other solutions. You will work closely with our product team, & serve as a competitive strategy leader, providing input into a customer-centric roadmap that delivers unparalleled value to customers. Finally, as a marketing team member, you will advise on competitive marketing campaigns & impact our constantly evolving go-to-marketing strategy.

The ideal candidate will have direct or adjacent domain expertise in the database market. You have a comfortable knowledge of the tools & platforms that are driving modern data architectures in both small companies & large enterprises. You are able to effectively engage with & participate in conversations about this market & our competitors. 

There are three key areas of focus for this role. You will: 

Collect & Curate

CockroachDB delivers a broad range of value to our customers, but so do many other solutions. In this role, you will be in tune with the market & be charged with the collection of competitive materials.  You will be an active participant & help steer a cross-functional group of individuals who understand the value of competing solutions & also dive deep into the technology & architecture to uncover strengths, weaknesses, opportunities, & threats. You will effectively collect & curate this information so that it can be used across different functional areas.

Synthesize & Analyze

Youll consume this information & work to derive new insights or to consolidate & simplify points of competition so that it is easier to consume.  You can effectively create a harvey ball comparison & talk through some of the lower-level technical differences across competing solutions. You will collect information & ensure it is available & structured for various departments to consume it & act on it.

Educate & Influence

You are a critical part of the Product Marketing team participating in our product launch process, providing insight & input into the message & narrative that will inspire & incite the adoption of CockroachDB. You will also be looked at as an expert within Cockroach Labs & will serve many stakeholders including:

- Demand Generation teams will use your content to fuel disruptive competitive campaigns. Some of your content will speak to technical audiences, while others may focus on higher-level business value.

- The Product Management team will use your research, insight, & opinion to help inform & shape an effective, customer-first roadmap. 

- Most importantly, you will empower our Sales & Field teams with the competitive tools & speaking points to compete effectively in deals. You will directly affect revenue.


In your first 30 days, you will immerse yourself in our market & product, CockroachDB, so you can gain proficiency in our product & how we make it easier for companies to build & scale apps. You will build relationships with various individuals & teams at Cockroach Labs to build trust & establish connections. 

After 90 days, you will be an active participant of the Product Marketing team & represent us within the revenue-producing functions within Cockroach Labs. 

You Have:

  • 10+ years of total experience
  • Minimum of 3-5 years experience in databases or adjacent data technologies 
  • Technical prowess to comprehend high-level software architectures
  • A basic understanding of distributed systems (optional)
  • Experience building & maintaining a competitive intelligence program (optional)
  • A strong capability to create compelling marketing communications 
  • Excellent organizational skills & ability to connect the right content to the right teams
  • BS in CS/CE or equivalent technical degree preferred

You are:

  • Intellectual curiosity & a desire to tinker with technology
  • Proven experience collaborating across multiple teams
  • Able to take a project from idea to execution
  • A change agent & a leader 

The Team

You will join a world-class Product Marketing team in the broader Marketing organization. Product Marketing at Cockroach Labs means you work with *everyone*, including sales, sales enablement, solution engineering, product management, demand generation, & many teams. We like it that wayhelping to shape the strategy of a high-growth company no matter where it takes us. If youre looking to join an impactful team that impacts the companys growth vector daily, this job is for you. 

Youll report to Andrew Marshall, VP of Product Marketing & a product leader whos driven marketing strategies at companies like Amazon Web Services, PagerDuty, New Relic, & Microsoft. Andrew believes in building teams that think creatively, love working with each other, & are genuinely excited to build new things each day.

Our Benefits

  • 100% health insurance coverage (for you & your dependents!)
  • Paid parental leave (with baby bucks)
  • Flex Fridays
  • Flexible time off & flexible hours
  • Education reimbursement
  • Relocation support

Cockroach Labs is proud to be an Equal Opportunity Employer building a diverse & inclusive workforce. If you need additional accommodations to feel comfortable during your interview process, please email us at

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