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Care/of // personalized vitamin & supplement brand
New York City    Posted: Wednesday, July 10, 2019
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About Care/of

Care/of ( is a fast-growing, venture-backed wellness startup. We make it easier & more enjoyable to shop for vitamins (and maybe even a little fun, too). Our technology makes it possible for people to get custom vitamin recommendations based on their diets & health goals, which we deliver in convenient daily packs with a touch of joy. We aim to help people feel empowered to make the right choices for their health by being transparent about the research backing up our recommendations & the quality of our products. Care/of launched in 2016 & is based in New York City. (And we're excited to meet you.)

About the job

Care/of's data team covers three major areas: data engineering, analytics, & machine learning. We are seeking an experienced leader to be our Director of Analytics, overseeing our small but growing analytics function. Many raw data sources are loaded into our data warehouse every day, & our different departments have regularly updated dashboards to drive strategic decisions. But as analysis proliferates across the company, we need our Director of Analytics to establish the larger vision of analytics beyond the response to ad hoc requests. Together with our data engineering team, the Director of Analytics is ultimately responsible for the accuracy & standardization of reporting across all of the company's functions. On top of this, the higher goal of the analytics team is always to inform strategy, which requires a skillful balance of immediate business requests with the data team's own vision & judgment of what is important to track & analyze.

The Director of Analytics will ideally come from a tech or e-commerce company where the primary interface with data is via a query language & a BI tool, & not through Excel. He or she is a champion of automation & scalability, & has worked in environments where the underlying data model is in flux with the rapid development of new features in digital products & the business.


  • Recruit & manage a small team of analysts, & eventually manage analytics managers
  • Set the roadmap for the analytics team. Triage & prioritize requests across the organization from week to week
  • Establish KPIs for a growing, multi-platform enterprise, especially for business partners in marketing, operations, finance, & digital product
  • Work closely with data engineering to model data in a scalable way, in the service of a BI tool
  • Code-review analysts' SQL, especially when new tables & views are created
  • Own the data dictionary & standardization of metrics
  • Coach our analysts with empathy & guidance in their career paths


  • Bachelor's degree, preferably in a quantitative field (math, statistics, computer science, economics, physics)
  • 6+ years of analytical experience in tech startups or similar companies
  • 3+ years managing technical teams
  • High proficiency with SQL
  • Experience managing a modern BI tool (Looker, Periscope, Mode)
  • An excellent teacher & storyteller

Some benefits & perks of working at Care/of

  • Competitive salary + equity
  • A competitive insurance package
  • Free vitamins
  • Ability to shape a high-growth, dynamic brand
  • Working with an amazing, fun-loving, spirited group of people
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