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AlphaSights // knowledge search
 
New York    Posted: Saturday, October 31, 2020
 
   
 
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About AlphaSights

AlphaSights provides global investment & business professionals with on-demand access to the knowledge they need across all industries & geographies. AlphaSights connects decision-makers from investment management, private equity, management consulting, & corporations with a dynamic network of industry experts who provide qualitative & quantitative market insights, industry expertise, & execution support so our clients can make more informed decisions. Leveraging cutting-edge technology & our global team of 800+ professionals in nine global offices, we support our clients 24/7 around the world. AlphaSights regularly ranks as one of the fastest-growing companies in the world. Learn more at alphasights.com.

The Demand Generation Role

The Demand Generation Associate is a marketing professional who is responsible for driving demand for AlphaSights' services by developing proactive & tailored marketing strategies to attract current & prospective clients. 

If you are an ambitious & dynamic self-starter with a keen interest in marketing, a high degree of empathy for client users, a desire to support & collaborate with the client facing teams, a strong commercial mindset, & a passion for delivering measurable business results, we have the perfect job for you!

AlphaSights is a global team of ambitious, mission-driven professionals committed to powering progress for our clients & our people alike. From the moment you join us, youll have significant autonomy & responsibility paired with the support & guidance of the global Marketing team. Youll work cross-functionally to support internal teams around the world, helping build a strong culture, brand, & business.

The Demand Generation Associate will collaborate with the Marketing team & other internal stakeholders across the globe to execute a wide range of initiatives including:

  • Using data to target users with the right content at the right time
  • Increasing brand affinity among users, both prospective & existing
  • Partner with senior stakeholders to find opportunities where marketing strategies lead to impactful business outcomes

Responsibilities include:

Account & User Mapping:

  • Develop an understanding of the Ideal Customer Profile (ICP) & create strategies to target these users on an ongoing basis
  • Map accounts to identify opportunities to expand our user base 
  • Update account & user mapping tools to codify the data required to scale outreach to users who would benefit from AlphaSights' services

Content:

  • Create materials to ensure clients have a smooth onboarding, are aware of AlphaSights multitude of services, & view AlphaSights as a continued thought partner
  • Partner with the Communications & Service Marketing teams to develop one-pagers & decks that engage active users & nurture inactive users

Campaigns:

  • Identify market opportunities & triggers within the user journey to target the right users with the right content at the right time 
  • Work closely with commercial leaders on engagement strategies to increase AlphaSights footprint within user base and, ultimately, drive additional revenue
  • Plan & execute custom marketing campaigns - using CRM/mail-merge software & social tools - that are both unique to AlphaSights as well as appeal to the preferences of our target audience

Tracking:

  • Meticulously track all outreach activities to measure ROI, identify best practices, & set goals
  • Log all client information in CRM-based tools to build robust profiles & ensure future campaigns are well targeted
  • Track client movements within the user journey to extend lifetime value

Communication:

  • Be comfortable working closely with senior leadership to identify shared business objectives

More About Marketing Team

From the moment you join us, youll have significant autonomy & personal responsibility. Youll receive training & professional development opportunities to help you excel in your role. Hard work, drive, & a commitment to delivering results will put you on a path to progressing your career at AlphaSights.

Youll work in a company of driven colleagues from around the world: we work as one global team thats dedicated to growing our business, improving ourselves, supporting one another, & celebrating wins together. Our alumni go on to join some of the worlds most prestigious companies or pursue further study at top graduate schools. Learn more about our Specialist Functions here.

What We Look For

AlphaSights welcomes candidates with different backgrounds & experiences. Here are some qualities that many of our successful applicants possess:

Requirements

  • 0-2 years of relevant Marketing experience
  • Expected or obtained Bachelor's degree with strong academic credentials & noteworthy extracurricular leadership
  • Perfect attention to detail
  • Excellent communication skills with a natural aptitude for connecting with people
  • A natural curiosity & an ambition to expand your horizons
  • Exceptional organizational & time management skills
  • Thrives in a fast-paced, challenging, & dynamic environment

What You Can Expect
A fast-paced environment with measurable deliverables & a focus on results

  • High level of autonomy & ownership of role from day one
  • Clear career progression 
  • Opportunities for training & development throughout
  • Comprehensive medical benefits (health & dental)
  • Corporate gym discounts, monthly team events, free breakfast & snacks

AlphaSights is an equal opportunity employer.

 
 
 
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