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Ro // DTC telehealth brand
 
Marketing, Full Time    New York City    Posted: Friday, February 14, 2020
 
   
 
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JOB DETAILS
 
Ro helps you connect with a doctor & get treatment when & where you need it. Ro powers three digital health clinics: Roman: men's health (getroman.com), Rory: women's health (hellorory.com) & Zero: fighting addiction (quitwithzero.com).

We're patients, just like you, building technology to make healthcare accessible, affordable, & maybe even enjoyable. Today, we enable you to connect with a doctor & get treatment when & where you need it. Tomorrow, we aspire to be your first call for all your healthcare needs. 

This role will lead the Marketing team which includes Ro's brand, consumer insights, social, & creative functions. You will ensure we are telling a consistent healthcare story that highlights core messages around safety, transparency, access, continuity of care, & innovation (STACI) & continues to strengthen our brand across every interaction.

The VP of Marketing is a new role within the organization that will require a diverse set of skills & experience in the marketing/creative/brand realm. You will report directly to our co-founder & Chief Digital Officer. 

Who are you? Great question, you have such good questions. You are creative, strategic, & have experience building deep, cross functional relationships to help enable a productive flow of work. You're comfortable with ambiguity, working on tight timelines, & nurturing a team to perform at an incredibly high level. You thrive in an environment where collaboration is required & you can coach your team to do the same.
You are also comfortable with business metrics, optimization, & working in a quantitative & results-driven organization. You're always thoughtful about what our brand says & that our messaging ladders up to something bigger, but you aren't precious about brand in a way that slows down the pace of the business . You believe that in many ways, brand marketing is the manifestation of the creative & messaging that's used across direct response & performance marketing channels. You feel a deep sense of ownership around the overall success of Ro.

Most importantly, you are someone who believes in changing the healthcare system. You believe in the power of a brand to not just represent a company's values but also to help reach its mission of becoming a patient's first call.
 
 
 
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