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Shutterstock // photo marketplace for creative professionals
 
Marketing, Full Time    New York, New York    Posted: Tuesday, May 12, 2020
 
   
 
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JOB DETAILS
 

Shutterstock is seeing a Director of CRM to join our team to help us achieve our revenue targets & bring our customer & contributor engagement to the next level through excellence in every aspect of lifecycle management. In this position, you will collaborate closely with the leadership team to develop & implement communication strategies across multiple countries, languages, business lines, & through multiple communication channels.

Responsibilities

  • Create an end-to-end global email strategy across customer & contributor lifecycles for all Shutterstock business lines.
  • Drive the planning, targeting, set-up, testing, execution, reporting, & optimization of the CROM program in partnership with Marketing, Product, UX, Technology, & Content teams.
  • Manage communication initiatives for paying customers in order to drive up engagement, upsell, & retention.
  • Localize the promotional & content merchandising strategy in key strategic countries in order to provide customers a better experience & improve conversion, cross-sell, & re-activation.
  • Define reports / dashboards to support efficient measurement of CRM activities.
  • Drive continuous advancement of our email capabilities including targeting, personalization, & template development in collaboration with the design team.
  • Monitor developments in the marketplace, including direct & indirect competitive offerings & be on top of CRM/email industry best practices.

Qualifications

  • 5-7 years of experience in email marketing, direct marketing, or CRM.
  • Experience in a subscription or e-commerce environment a plus.
  • Experience managing & developing a team.
  • Ability to interface cross-functionally & across all levels of an organization.
  • Excellent project management & prioritization skills: experience coordinating cross-functional teams & meeting tight deadlines.
  • Strong strategic / analysis skills. Experience in user segmentation, dynamic content, & testing methodologies.
  • Experience partnering with Business Intelligence teams to drive analytics / reporting requests.
  • Experience working with, & understanding data.
  • Solid understanding of CAN-SPAM guidelines & email regulations in the EU.
  • Sound UX judgement. Experience in providing creative direction.
  • Knowledge of Responsys/Eloqua (or other enterprise level platform), database schemas, & HTML a plus.
  • Bachelors Required

About Shutterstock

Shutterstock (NYSE:SSTK), directly & through its group subsidiaries, is a leading global provider ofhigh-quality licensed photographs,vectors,illustrations,videosandmusicto businesses, marketing agencies & media organizations around the world. Working with its growing community of over 1 million contributors, Shutterstock adds hundreds of thousands of images each week, & currently has more than 297 million images & more than 16 million video clips available.

Headquartered in New York City, Shutterstock has offices around the world & customers in more than 150 countries. The companys brands also includeBigstock, a value-oriented stock media offering; Shutterstock Custom,a custom content creation platform; Offset, ahigh-end image collection; PremiumBeat, a curatedroyalty-free musiclibrary; & Shutterstock Editorial, a premier source ofeditorial imagesfor the world's media.

For more information, please visitwww.shutterstock.comand follow Shutterstock onTwitterand onFacebook.

Equal Opportunity Employer, M/F/D/V

 
 
 
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