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Twilio // platform for building messaging applications
 
Marketing, Full Time    Dublin, Ireland    Posted: Monday, May 30, 2022
 
   
 
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See yourself at Twilio (Twilio Segment)

Join the team as our next Sr. Manager, Field Marketing, EMEA

Who we are & why were hiring

Twilio powers real-time business communications & data solutions that help companies & developers worldwide build better applications & customer experiences.

Although we're headquartered in San Francisco, we're on a journey to becoming a global company that supports diversity, equity & inclusion wherever we do business. We employ thousands of Twilions worldwide, & we're looking for more builders, creators, & visionaries to help fuel our growth momentum.

About the Position:

Twilio Segment is looking for an adaptable Sr. Field Marketing Manager to lead, manage & execute on EMEA Field Marketing campaigns. This role is responsible for driving demand through field programs to meet or exceed the sales teams revenue goals.The ideal candidate thrives in a fast-paced, ever changing environment while working alongside a centralized team of marketers. The ideal candidate has exemplary communication skills,  can navigate across a matrixed organizational structure & has experience partnering closely with sales. This individual is motivated, agile, & has a strong event management background & problem-solving comes naturally to them. 

Responsibilities:

  • Build relationships with Segment Sales, Global Segment Marketing & Twilio Field Marketing to build out & execute quarterly/yearly field marketing plans. 
  • Build & execute a strategic marketing plan across the funnel (top, mid, bottom) that accelerate leads & opportunities, delivering pipeline & revenue for Twilio Segments EMEA sales organization  
  • Effectively collaborate with sales, managing expectations while driving results through coordinated strategy & execution of programs. 
  • Collaborate with other Field Event marketer(s) across multiple programs & coordinate seamless execution with several teams including Integrated Campaigns, Creative, Demand Generation, Marketing Ops, Sales & Product & Partner Marketing
  • Refine & drive closed loop sales & marketing process by managing regional lead operations to ensure quality lead flow, optimize lead follow-up
  • Own & monitor reporting pipeline in partnership with demand gen & regional sales leaders to ensure efficient lead management 
  • Plan, manage & distribute regional marketing budget to align with business goals 
  • Track, measure & report on program results against pipeline targets

Requirements:

  • A minimum of 5-7 years of experience in marketing; with field marketing experience in B2B technology markets
  • Proven ability to work closely & successfully with a sales organization
  • Proven ability to successfully execute a variety of marketing programs including email, field events, social media, executive engagements, awareness campaigns
  • Strong understanding of marketing funnel metrics & tactics by stage 
  • Experience partnering closely with internal creative teams and/or agency partners 
  • Strong project management skills & ability to use data to guide decision-making & resource allocation 
  • Ability to establish credibility upwards & cross functionally to drive collaboration, alignment & decision making 
  • Exceptional communicator, both verbal & written, with the ability to build rapport, set expectations & drive to success
  • Experience hiring,  managing & leading a team
  • Experience with marketing automation systems to successfully run campaigns
  • Adept at Asana, Slack, Salesforce (Reporting & Dashboards) & Google Suite

Desired:

  • Experience managing a team 
  • Strong analytics, reporting, & written communication skills
  • Excellent communication & presentation skills, including an ability to communicate effectively with C-level executives & a diverse array of stakeholders.
  • Knowledge of BI tools & technologies (e.g. Looker, Tableau)

Location 

This role will be remote, EMEA.

Approximately 30% travel is anticipated if/when safe to accommodate. 

What We Offer

There are many benefits to working at Twilio Segment, including, in addition to competitive pay, things like generous time-off, ample parental & wellness leave, healthcare, a retirement savings program, & much more. Offerings vary by location.

About Twilio Segment:

Twilio has democratized communications channels like voice, text, chat, video, & email by virtualizing the worlds communications infrastructure through APIs that are simple enough for any developer to use, yet robust enough to power the worlds most demanding applications. Twilio Segment is the worlds #1 Customer Data Platform (CDP). Our platform provides companies with the data foundation that they need to put their customers at the heart of every decision. Using Twilio Segment, companies can collect, unify & route their customer data into any system where its needed to better understand their customers & create seamless, compelling experiences in real-time. 

 
 
 
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