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CLEAR // biometric identity platform
 
Marketing, Full Time    New York City, United States    Posted: Wednesday, December 16, 2020
 
   
 
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JOB DETAILS
 

CLEAR helps create safer, easier experiences everywhere you go. We believe you are you & by using your biometrics your eyes, face, & fingerprints we keep you moving. Imagine a world where you can do virtually everything you need to breeze through the airport, buy a beer at the game, check-in at the doctors office, access your office building, & more without ever pulling out your wallet. CLEAR is currently available in 50+ airports, venues & more. Now with Health Pass, CLEAR securely connects a persons digital identity to multiple layers of COVID-related insights to help reduce public health risk & restore peace of mind.

Were defining & leading an entirely new industry, obsessing over our customers, & investing in great people to lead the way. Recently named on CNBCs Disruptor 50 List for the second year in a row & winner of the SXSW Interactive Innovation Award, CLEAR is providing innovative technology options for businesses & our 5+ million members to help create a safer environment no matter where you go.

CLEAR is looking for a highly analytical, data driven & creative CRM Marketing Manager to manage, grow & optimize our customer communications including  in-app, push, email and, sms & subscriber referral programs. Were looking for someone creative, professional & detail-oriented with a passion for wow-ing current & potential members through captivating & on-brand communications. You will rely on data & testing to find new ways to drive upgrades, usage & retention through app messaging, emails & other marketing avenues you uncover.


What You Will Do:

  • Execute cross-channel lifecycle programs, both one-off & drip, from in-app & push campaigns to email & text
  • Support the day in & day out of our mobile app marketing program, consisting of drip campaigns, brand campaigns, subscriber transactional messaging, & more
  • Have experience with large scale email programs & can partner with the other manager on the team in crafting a holistic lifecycle messaging strategy & show a willingness to learn our email stack
  • Identify, track & implement meaningful a/b tests that will improve CRM & Lifecycle KPIs -conversion, retention & winback rates
  • Evaluate our core metrics on a daily basis & partner with data teams to enhance our dashboards & uncover new segments to target
  • Partner with teams across the organization, such as growth, product, technology & finance, to understand key initiatives & how email can support these new programs
  • Stay up to date on the newest tools & tactics in email marketing

 

Who You Are:

  • 3+ years of experience in app marketing, email, CRM or lifecycle marketing with a subscription based business & a strong understanding of app & email marketing best practices
  • Salesforce Marketing Cloud experience preferred. Working knowledge of Movable Ink, Email on Acid, & Braze is an added bonus
  • Experience making data-driven decisions using analytics, A/B testing, & campaign reports & dashboards
  • Proficiency in HTML, CSS
  • Excellent attention to detail
  • Self-starter with an "own it" mentality
  • Strong project management & multi-tasking skills
  • Ability to operate in fast-paced, rapidly evolving environment
 
 
 
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