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Jet // e-commerce destination
 
Marketing, Full Time    Hoboken, NJ, USA    Posted: Tuesday, September 10, 2019
 
   
 
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JOB DETAILS
 

Manager, Acquisition Marketing Lifestyle

As Manager of Acquisition Marketing, you will play a key role in driving performance marketing for Fashion & Beauty,two of our high priority lifestyle categories.

Challenges youll be tackling

  • Partner with the Director & the Fashion & Beauty marketing leads to drive the digital marketing strategies for these categories.
  • Youll help build the performance marketing infrastructure within the category, developing processes to better forecast, optimize & efficiently scale the channels while tailoring unique & custom programs for the various businesses within Lifestyle.
  • Youll partner closely with the Retail teams to help develop strategies & tactics to grow their business from digital acquisition channels.

Responsibilities

  • Partner with the Director of Acquisition & our internal media teams to develop a robust, full funnel media strategy across online & offline channels. Ensure alignment of all strategies, tactical programs, communications, & activities across all marketing channels. Deliver sales growth plan.
  • Steward & co-create the development & execution of all marketing channels: SEM, SEO, affiliate, media partnerships, paid social, display, TV, OOH. Ensure campaigns are being executed flawlessly & optimizations are being implemented using various attribution methodologies to analyze impact & drive optimal results.
  • Partner with the Director to manage the Ecommerce marketing budget. Forecast spend & performance monthly. Work closely with Finance & Media teams to ensure programs are pacing as planned.
  • Partner with internal media teams & external partners (Google, Facebook, etc.) to drive performance for both stores & ecommerce.
  • Create processes for prioritization of projects based on impact to the category & develop scalable reporting methodologies to deliver meaningful insights across functional teams.
  • Develop strong, proactive collaborative working relationships across the organization.

Candidate requirements:

Specifically, the ideal candidate has a demonstrable track record in the following dimensions:

  • Expertise in leveraging offline + digital marketing, social, mobile, & new media to engage customers & transform brand & customer experience.
  • Superior analytical skills & the ability to leverage performance data & convert consumer insights & trend data into high impact marketing initiatives
  • Oversee the growth & development of category specific, customer-centric, lifestyle marketing plans with attention to detail; focused on driving awareness, acquisition & retention. Liaise heavily with media, brand, retention, & partnership teams to bring plans to life.
  • Grow an understanding of consumer habits for your categories (online & offline) through 1st & 3rd party data & research, to effectively & efficiently acquire & retain customers & grow LTV.

Qualifications

  • 5+ years in acquisition & retail marketing. Omni-channel marketing & agency experience a plus.
  • Strong performance marketing experience a must. Proven ability to work with data to understand & analyze performance, optimize plans, drive decisions, & measure impact to the business.
  • Excellent communication & presentation skills, with a high attention to detail. Highly proficient in excel.
  • Creative & collaborative team player who can work with multiple cross-functional stakeholder groups, influence decisions, & work under pressure.
  • Knowledge of & interest in customer behavior, retail, brand & direct response marketing.
  • BA/BS degree with strong academic record.MBA a plus.
 
 
 
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